Phiwokuhle Vilakazi

I’m a data-driven Growth Marketing Manager with 5+ years of experience building and scaling B2C brands across South Africa. I’m now specializing in UX-driven product and marketing strategy, where I combine user insight, performance tracking, and customer behavior to drive acquisition and engagement.

I’ve owned end-to-end marketing functions—from market entry and brand positioning to campaign execution, events, partnerships, and performance tracking. I’ve operated as a “one-person marketing team,” managing budgets, localizing global strategies, and using data, AI tools, and customer insights to improve ROI and campaign efficiency.

In my current freelance role as a User Experience Design Specialist, I design end-to-end user experiences across mobile and web platforms with a focus on fintech and digital services. I conduct user research (interviews, surveys, usability testing), translate insights into user flows and wireframes, and prototype in Figma—improving conversion, onboarding, and engagement (including work on TribeSave).

Before marketing leadership, I grounded my approach in research and accessibility through behavioral research and observational work in inclusive learning environments. I also hold a Google UX Design Certificate and apply AI prompt engineering to content, research, and workflow optimization, staying committed to building accessible financial products for African markets.