Accomplished Senior Marketing Strategist with 20+ years of experience leading Go-To-Market (GTM) strategies, product positioning, and customer journey architecture across financial services, fintech, and retail.
I specialize in translating complex B2C and B2B products into clear, intuitive value propositions that drive adoption and revenue. Having co-led high-stakes product launches—including Capitec’s Home Loans GTM campaign that exceeded first-year targets by 53%—I thrive at the intersection of brand narrative, user experience, and cross-functional execution.
I operate with high strategic autonomy, leveraging clear written communication, structured frameworks, and data insights to lead cross-functional teams and direct agency partners. Seeking full-time or contract remote roles in async-friendly, growth-oriented tech environments
