Philip Sadden

As Lead UX Researcher, I increased customer satisfaction on the Via Benefits platform from 62% to 77% through strategic research and design enhancements. I aligned research initiatives with executive leadership, mentored team members, and delivered insights that informed key product improvements.

In my role as Product Experience Researcher, I conducted sensory evaluations and user testing to refine innovative tobacco technologies. I delivered actionable insights from focus groups that supported successful product launches and collaborated with teams to boost market share.

As an Insights Analyst, I conducted comprehensive market research to generate actionable insights that informed strategic initiatives. I presented findings in executive reports and delivered recommendations that improved public transport services and community engagement.

As Research Project Manager, I managed large-scale research projects for clients like Johnson & Johnson and Coca-Cola. I designed mixed-method studies to optimize ad messaging and consistently delivered high-quality insights that secured repeat engagements.

Pursuing an MBA with a focus on advanced business strategies, leadership, and analytical skills. Developing expertise in areas such as product and service strategy, customer value, team management, and organizational performance, with an emphasis on practical applications and real-world case studies to drive business growth and innovation.

Completed an in-depth program covering essential marketing principles and applications, including market research, brand management, digital marketing, consumer behavior, and strategic marketing. Gained practical skills and insights into brand strategy, consumer analysis, and competitive planning for real-world marketing environments.