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Philippe Bouchard

@philippebouchard

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DTC growth leader who built $12M+ e-commerce revenue from scratch.

Canada

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What I'm looking for

I seek a growth-focused role where I can scale DTC brands, lead creative and paid channels, and build cross-functional teams in a results-driven, fast-moving environment.

I am a DTC growth leader with hands-on experience building brands, products, and high-performing paid media funnels that generated over $12M in e-commerce sales and acquired 170,000+ customers across 20 countries.

I founded Pragmastyle™ and multiple dropshipping brands, managed $4.4M+ in Meta ads and $2.4M+ in cold-traffic sales, collaborated with 100+ creators, and led product sourcing, factory development, and creative production.

I am pragmatic, creative, and data-driven—skilled in email marketing (Klaviyo), native/Pinterest/TikTok ads, UGC production, and advanced AI for design and marketing—ready to scale profitable e-commerce businesses.

Experience

Work history, roles, and key accomplishments

Head of Growth

Pragmastyle

Jan 2021 - Jan 2025 (4 years)

Built Pragmastyle™ from scratch and scaled to $12M+ in e-commerce sales across 20+ countries, acquiring 170K+ customers and generating $2.4M+ in cold-traffic sales through $4.4M invested in Meta and Google ads.

Google Product & Design Creative Strategy Supplier Sourcing Conversion Copywriting

Founder

Multiple Dropshipping Brands

Jan 2019 - Jan 2025 (6 years)

Founded and operated multiple dropshipping brands generating $9.6M+ in sales of convertible bags across 32 countries through cold-traffic strategies, creator collaborations, and UGC-led creative production.

Dropshipping Photoshop

Residential Designer

519 Design

Jan 2012 - Jan 2017 (5 years)

Designed architectural plans and supervised construction of upscale homes, managing residential construction sites and coordinating contractors between 2012 and 2017.

Construction Management Planning Site Supervision Project Management