Shem User
@shemuser
I build Klaviyo retention flows, Shopify experiences, and digital logistics platforms that grow customer engagement.
KenyaWhat I'm looking for
I've built end-to-end Klaviyo automation workflows for e-commerce brands, including Welcome Series, Checkout Abandonment, Replenishment, and VIP Cross-Sell flows.
As a freelance retention marketing consultant and copywriter, I configure Shopify environments such as GlowSkin Kenya, integrate app embeds, test event triggers, and improve subscriber capture.
I use conditional splits, behavioural triggers, dynamic segmentation, and direct-response email copy to support stronger engagement, repeat purchases, and customer lifetime value.
As founder and operations lead of Matatu Insider Kenya, I manage a transport logistics and digital media platform with route updates, vehicle schedules, seat booking solutions, and social content for Kenyan transit operations.
Experience
Work history, roles, and key accomplishments
Founder & Operations Lead
Matatu Insider Kenya
Established and managed an intercity transport logistics and digital media platform delivering real-time route updates, vehicle schedules, and seat booking solutions across Kenya. Produced high-performing social video content across TikTok and Facebook showcasing fleet shuttle features and transit operations.
E-commerce Retention Marketing Consultant & Copywriter
Freelance
Architected and deployed end-to-end Klaviyo email automation workflows including multi-step Welcome Series, Checkout Abandonment, Replenishment, and VIP Cross-Sell flows. Configured custom Shopify store environments to integrate live app embeds, test event triggers, and optimize subscriber capture mechanisms.
Education
Degrees, certifications, and relevant coursework
Klaviyo Academy
Klaviyo Strategist Certificate, E-commerce Marketing
Grade: 95%
Completed the Klaviyo Strategist Certificate in 2026 with a score of 95%.
Klaviyo Academy
Klaviyo Product Certificate, E-commerce Marketing
Completed the Klaviyo Product Certificate in February 2026.
KNLS Nakuru Facility
Professional Skills Development, E-commerce Marketing
Professional skills development in e-commerce marketing, financial trend analysis, and digital copywriting.
Tech stack
Software and tools used professionally
Availability
Location
KenyaAuthorized to work in
Salary expectations
Skills
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