As Head of Sales / CEO at a digital asset investment company, I led a sales department of 50+ agents and was responsible for the full sales cycle and team results. I hired, onboarded, trained, and coached agents, setting KPIs and performance standards for each role.
I designed sales strategies that helped the company reach and exceed monthly targets. I also created and delivered training on reading clients, uncovering objections, addressing price and timing concerns, and closing.
As a Senior Sales & Crypto Strategy Consultant, I provided market analysis and high-ticket sales strategies for DeFi and NFT projects, with a focus on institutional and high-net-worth outreach. I closed high-value partnerships and 5- and 6-figure deals, and exceeded monthly revenue targets by 40%+.
Through YouTube, I executed an organic content strategy that delivered 8,000,000+ views across YouTube, Facebook, and Instagram. I optimised content hooks and SEO, maintained 70%+ retention on long-form video, and built a high-conversion affiliate pipeline.
