Open to opportunities

Monica Roberts

@monicaroberts

Message

Multifaceted digital marketer with expertise in business development.

Georgia

Message

What I'm looking for

I am looking for a role that fosters creativity and strategic growth, where I can leverage my marketing expertise to drive impactful campaigns and contribute to a dynamic team.

I am a multifaceted marketing and business development professional with over three years of experience in both B2B and B2C industries, including real estate, construction, fashion, and international education. My journey has been marked by a passion for strategic creativity and brand growth, where I have successfully built and executed cross-channel campaigns that deliver measurable outcomes. At Aspen, I played a pivotal role in enhancing student recruitment and partner outreach through innovative digital strategies, significantly increasing qualified inquiries and conversion rates.

In my role as the Head of Business Development and Digital Marketing Lead at Bliss, I led the digital strategy and campaign execution for real estate audiences, aligning marketing goals with project needs. My experience spans from managing CRM automation to leading content production, and I have consistently contributed to the growth of early-stage brands and established teams alike. I thrive in dynamic environments, where I can leverage my skills in marketing strategy, data analytics, and creative problem-solving to drive impactful results.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Consultant & Business Strategist

Current

Brandwise

Nov 2024 - Present (7 months)

Led end-to-end digital marketing and sales enablement for three core Brandwise clients, delivering strategy, content, and performance solutions across both B2B and B2C segments. Designed and executed a dual-channel strategy targeting B2C student recruitment and B2B university and partner outreach across Europe and Latin America. Built SEO blog architecture, automated CRM workflows, international L

Digital Marketing Sales Enablement B2B Marketing B2C Marketing SEO CRM Email Marketing Social Media Marketing Content Creation

Current

Head of Business Development & Digital Marketing Lead

Current

Bliss

Nov 2024 - Present (7 months)

Led digital strategy, brand messaging, and campaign execution across paid, organic, and CRM channels for real estate audiences. Built outreach sequences, automated email workflows, and lead-nurturing flows tailored for both developers and buyers. Created branded pitch decks, brochures, and digital sales materials for business development and property launches.

Digital Strategy Campaign Execution CRM Email Marketing KPI Tracking

Current

Freelance Marketing & Creative Consultant

Current

Upwork / Freelancer.com / Independent

Aug 2019 - Present (5 years 10 months)

Delivered a broad range of freelance services including marketing support, content writing, editing, research, and visual design for clients across industries such as real estate, education, wellness, fashion, and digital services. Completed diverse tasks tailored to client needs, including blog writing, brand copy, presentation editing, file formatting, social content creation, and basic graphic

Marketing Support Content Writing Editing Research Visual Design Content Creation Graphic Design Campaign Execution

Digital Marketing Intern

Brandwise

Sep 2024 - Present (9 months)

Supported SEO audits, keyword research, and content planning across multiple Brandwise clients, helping improve visibility and engagement. Built and managed multi-platform content calendars aligned with marketing campaigns and launch schedules. Assisted in preparing campaign performance reports using Google Analytics and Meta tools, contributing to strategic reviews.

Keyword Research Content Planning Google Analytics Meta Tools Integrated Marketing Marketing Execution

Real Estate Manager & Agent

Lumere

Jan 2023 - Present (2 years 5 months)

Managed both sales and marketing functions for residential properties, acting as lead agent and campaign coordinator. Closed high-value transactions, including 5 property sales and over 35 rentals, by overseeing negotiations, listings, and client relationship management. Designed property-specific marketing materials including brochures, virtual tours, and geo-targeted ad campaigns, leading to a 6

Sales Marketing Real Estate Client Relationship Management Property Management

Education

Degrees, certifications, and relevant coursework

Unknown University

Bachelor of Arts, Business Management & Law

Currently pursuing a Bachelor of Arts in Business Management & Law. This ongoing program combines business principles with legal frameworks.

Unknown University

Bachelor of Arts, Business Administration

Studied Business Administration, focusing on core business principles and practices. Gained foundational knowledge in management, finance, and marketing.

HubSpot Academy

Certificate, Marketing

Completed a Certificate in Marketing from HubSpot Academy. This certification enhanced skills in various marketing disciplines.

Coursera

Specializations, Marketing Strategy & Digital Marketing

Undertook Marketing Strategy & Digital Marketing Specializations through Coursera. This coursework deepened understanding of modern marketing techniques and digital tools.

Skillwill

Certificate, Web Development

Obtained a Web Development Certificate from Skillwill, an EAHEA-accredited institution. This program provided foundational knowledge in web development.