Peter Ciccarone
@peterciccarone
I build student engagement, enrollment marketing, and first-year programs that strengthen belonging and retention.
United StatesWhat I'm looking for
At UMass Dartmouth, I develop enrollment marketing communications, website content, social media, student stories, SEO, and Slate email campaigns that support student outreach, onboarding, engagement, and retention. I also oversee advertising content for UMass Dartmouth Online and use engagement data and market research to reach new audiences.
Previously, I produced Tufts University’s week-long orientation for 1,800 first-year students, created first-year and civic engagement programs, supervised student leaders and staff, and supported Student Life rebranding. Across Tufts, Northeastern, and Boston College, I’ve managed large-scale programming, budgets, digital marketing, assessment, partnerships, leadership development, and inclusive student experiences.
Experience
Work history, roles, and key accomplishments
Enrollment Marketing Specialist
University of Massachusetts-Dartmouth
Sep 2024 - Present (1 year 11 months)
Develops and executes strategic communication strategies to enhance student engagement and retention, manages digital content and website updates, and oversees social media and email campaigns using CRM tools.
Education
Degrees, certifications, and relevant coursework
Boston College
Master of Arts, Higher Education Administration and Spirituality
Pursued a Master's degree in Higher Education Administration and Spirituality at Boston College.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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