Skip to main content
KM
Looking for a job

Kareena McCalla

@kareenamccalla

Senior Unit Marketing Manager at Chartwells Higher Ed, shaping content for three campus dining brands.

United States
Message

At Chartwells Higher Ed, I develop content strategies for three campus dining brands, connecting campaign planning and storytelling with student engagement cycles. I oversee social media strategy and content for three Instagram accounts.

I create reels, stories, carousels, and other marketing assets, and produce narrative-driven content featuring chefs, student events, limited-time menus, and campus dining culture. I also analyze engagement insights and report campaign metrics to leadership.

At Bristol Hospital & Health Care Group, Inc., I wrote and edited marketing materials for channels including ads, brochures, blogs, websites, and newsletters. I maintained social media content calendars and managed website content and performance dashboards for physician webpages.

My earlier work includes development and communications at Center for Children’s Advocacy, as well as human resources, recruiting, and customer service roles. I hold an M.S. in Interactive Marketing with a concentration in Social Media from Quinnipiac University and a B.A. in Professional Writing with a concentration in Freelance Journalism from Western Connecticut State University.

Experience

Work history, roles, and key accomplishments

CE
Current

Senior Unit Marketing Manager

Chartwells Higher Ed

Dec 2023 - Present (2 years 11 months)

Develops and leads end-to-end content strategies for three campus dining brands, overseeing campaign planning, messaging, storytelling, and execution across multimedia channels. Manages social media lifecycles, creates high-performing content, and mentors a five-person intern team.

TA

Sales Associate

Talbots

Oct 2019 - Jan 2020 (3 months)

Provided sales support and customer service in a retail environment.

AI

Fast-Track Admissions Representative

American Institute

Mar 2015 - Aug 2015 (5 months)

Conducted outbound calls to prospective students, evaluated candidates through interviews, and assisted with the admissions process in compliance with regulations.

CI

Medicare Customer Service Representative

ConnectiCare Inc.

Dec 2014 - Mar 2015 (3 months)

Handled inbound calls from members and providers regarding Medicare eligibility, benefits, and billing, troubleshooting issues.

CI

Medicare DM Customer Service Representative

ConnectiCare Inc.

Sep 2014 - Dec 2014 (3 months)

Handled inbound calls from prospective members regarding Medicare enrollment, following compliance procedures and troubleshooting issues.

LT

Sales Associate

Lord & Taylor

Nov 2013 - Jan 2014 (2 months)

Provided sales support and customer service in a retail environment.

WL

Resident Assistant

Western CT State University Housing & Residence Life

Sep 2012 - May 2013 (8 months)

Supported residential life and student community at the university.

WA

Student Apprentice

Western CT State University Institutional Advancement

Sep 2012 - Dec 2012 (3 months)

Assisted with institutional advancement activities at the university.

JP

Sales Associate

J.C. Penney

Nov 2011 - Sep 2012 (10 months)

Provided sales support and customer service in a retail environment.

WC

Student Secretary

WCSU CHOICES

Sep 2011 - May 2012 (8 months)

Provided secretarial support for the WCSU CHOICES program.

WD

Student Secretary

Western CT State University Social Sciences & History Depart

Sep 2010 - May 2011 (8 months)

Provided secretarial support for the Social Sciences and History Department.

WD

Student Apprentice

Western CT State University Publications & Design

Jan 2010 - May 2010 (4 months)

Assisted with publications and design projects at the university.

WA

Student Alumni Phonathon Supervisor

WCSU Institutional Advancement

Sep 2008 - Dec 2009 (1 year 3 months)

Supervised student phonathon activities for alumni fundraising.

Education

Degrees, certifications, and relevant coursework

Quinnipiac University logoQU

Quinnipiac University

Master of Science, Interactive Marketing

Grade: 3.03

M.S. in Interactive Marketing with a concentration in Social Media, completed in May 2020 with a GPA of 3.03.

Western Connecticut State University logoWU

Western Connecticut State University

Bachelor of Arts, Professional Writing

Grade: 3.25

Activities and societies: Dean's List, Honors Society

B.A. in Professional Writing with a concentration in Freelance Journalism, completed in May 2013 with a GPA of 3.25. Dean's List and Honors Society member.

CA

Connecticut International Baccalaureate Academy

High School Diploma, General Studies

Grade: 3.85

Activities and societies: Dean's List, IBO Certificates in Art, Math, English

High School Diploma earned in June 2008 with a GPA of 3.85. Dean's List and IBO Certificates in Art, Math, and English.

Get matched with your dream remote job

Sign up now and join over 1,000,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!

Sign up
Himalayas profile for an example user named Frankie Sullivan