At JAKALA, I oversee monthly advertising budgets exceeding £200k for clients in the luxury travel and cruise industry. In 2026, I achieved 30%+ year-over-year revenue growth and 10% growth in spend despite significant geopolitical challenges.
I lead cross-market campaigns across European territories, using AI agents and workflows to accelerate campaign building, real-time optimization, and creative localization. I also turn complex performance data into actionable insights through strategic reviews with stakeholders.
Previously, at Buddy Media Group, I managed performance campaigns for clients including AVIVA, Gymbox, and cosmetics and ecommerce brands. At OMD UK, I managed programmatic display and video bookings, while at Kausa Central Creativa (Havas Group), I led a cross-functional team developing brand positioning strategies.

