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Pedro ValdovinosPV
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Pedro Valdovinos

@pedrovaldovinos

Paid Media Manager at JAKALA, using AI workflows to optimize cross-market campaigns and grow luxury travel revenue.

United Kingdom
Message

At JAKALA, I oversee monthly advertising budgets exceeding £200k for clients in the luxury travel and cruise industry. In 2026, I achieved 30%+ year-over-year revenue growth and 10% growth in spend despite significant geopolitical challenges.

I lead cross-market campaigns across European territories, using AI agents and workflows to accelerate campaign building, real-time optimization, and creative localization. I also turn complex performance data into actionable insights through strategic reviews with stakeholders.

Previously, at Buddy Media Group, I managed performance campaigns for clients including AVIVA, Gymbox, and cosmetics and ecommerce brands. At OMD UK, I managed programmatic display and video bookings, while at Kausa Central Creativa (Havas Group), I led a cross-functional team developing brand positioning strategies.

Experience

Work history, roles, and key accomplishments

JA
Current

Paid Media Manager

JAKALA

May 2025 - Present (1 year 5 months)

Oversee monthly advertising budgets exceeding £200k for high-profile clients in the Luxury Travel and Cruise industry. Achieved stable and incremental YoY growth with 30% YoY+ revenue and 10% growth in spend despite significant industry geopolitical challenges in 2026.

BG

Senior Performance Executive

Buddy Media Group

Feb 2024 - May 2025 (1 year 3 months)

Managed performance campaigns for diverse clients including AVIVA, Gymbox, and various Cosmetics brands and ecommerce retail businesses. Collaborated on the strategic development of influencer marketing initiatives, leveraging UK and European creator audience data to launch tailored, highly engaging creative campaigns.

JA

Senior Paid Media Executive

JAKALA

Jan 2023 - Feb 2024 (1 year 1 month)

Managed luxury travel accounts (e.g., Rocco Forte Hotels, Trustpilot, Costa Cruises). Streamlined reporting processes using tools like Supermetrics and Looker Studio to provide real-time performance visibility.

Education

Degrees, certifications, and relevant coursework

Monash University logoMU

Monash University

Master's Degree, Communication and Media Studies

Master's degree in Communication and Media Studies from Monash University, completed in 2018.

UA

Universidad Católica Nuestra Señora de la Asunción

Licenciatura (Bachelor's), Advertising

Bachelor's degree in Advertising from Universidad Católica Nuestra Señora de la Asunción, completed in 2015.

Tech stack

Software and tools used professionally

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