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Stephen Murray

@stephenmurray

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Head of Growth at Locomotive, where I drove a ~25x revenue increase and expanded markets from 35 to 300+.

United Kingdom

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At Locomotive, I developed and executed digital marketing strategies that drove a ~25x increase in revenue. As Head of Growth, I expanded the markets we operate in from 35 to 300+ and improved website conversion from 1.30% to 1.98%.

Before that, I led paid media at Locomotive across Meta, TikTok, Snapchat, Google, and YouTube. I introduced analytics frameworks and real-time dashboards for campaign optimisation and A/B testing, while managing budgets and reporting on CAC, fill rates, and ROI.

At Tourism Holdings Latam, I grew email-driven sales from $800 over the previous 11 months to approximately $200,000 in the six months under my control. I also wrote SEO content that ranked first on Google for target keywords and managed social media for multiple brands.

Experience

Work history, roles, and key accomplishments

Current

Head of Growth

Current

Locomotive

Jul 2026 - Present (4 months)

Leading strategic growth initiatives across digital channels, managing team expansion and multi-channel campaign delivery at scale. Developed and executed digital marketing strategies driving a ~25x increase in revenue and expanded markets from 35 to 300+.

Digital Marketing Strategy Team Leadership Campaign Management Budget Management Marketing Analytics Conversion Rate Optimization Paid Social Advertising Content Marketing SEO CRM Email Marketing Google Ads PPC Stakeholder Management

Head of Paid Media

Locomotive

May 2024 - Jun 2026 (2 years 1 month)

Oversaw paid advertising strategy and execution across all digital platforms, managing team performance and campaign ROI. Directed paid social and search strategy across Meta, TikTok, Snapchat, Google, and YouTube, and built analytics frameworks for campaign optimization.

Paid Social Advertising Google Ads PPC Meta Ads TikTokAds Snapchat Ads YouTube Ads Campaign Management Data Analysis A B Testing Budget Management Marketing Analytics Dashboarding

Global Paid Ads Manager

Locomotive

Feb 2023 - May 2024 (1 year 3 months)

Managed global paid advertising strategy and statistical analysis across multiple platforms, optimizing campaign performance and ROI. Introduced attribution modeling and provided data-backed recommendations to senior leadership.

Paid Advertising Budget Management Attribution Modeling Statistical Analysis Campaign Optimization ROI Analysis Regional Marketing Training

Facebook Marketing Expert

Accenture

Apr 2020 - Mar 2021 (11 months)

Advised a portfolio of small and medium-sized business clients on growing revenue through Facebook's advertising solutions. Provided pre- and post-sales support and fed customer insights back to engineering.

Facebook Ads Client Consulting Pre Sales Post sales Support Customer Insights Product Feedback

Marketing Manager

Debs Republic

Jun 2019 - Apr 2020 (10 months)

Managed social media accounts across multiple platforms, including paid advertising and Google Ads PPC with budget management. Automated email and lead-to-sale funnels and created customer acquisition strategies.

Social Media Management Paid Advertising Google Ads PPC Budget Management Email Automation Lead Generation Event Planning Negotiation

Marketing Intern

Tourism Holdings Latam

Jun 2018 - Jun 2019 (1 year)

Grew email-driven sales from $800 to approximately $200,000 in six months with open rates of 60-80%. Negotiated partnerships with influencers and managed social media and SEO content.

Email Marketing Sales Growth Influencer Marketing Social Media Management SEO Content Writing Video Scripting