Pedro Neumann
@pedroneumann
I build employer brands, employee experiences, and internal communications that strengthen engagement and talent attraction.
What I'm looking for
At Matrix Energia, I built the employer branding function from zero, owning EVP positioning, channel strategy, budget, KPIs, competitive benchmarking, and the company’s first HRBP practice. I also built a referral program that now sources 40% of hires, increased LinkedIn engagement from 3% to 18%, and redesigned onboarding for 500+ employees, reaching a 9.75/10 experience score.
Previously at UnitedHealth Group/Amil, I led employer brand, people experience, and internal communications through a major Brazilian business transition. I raised survey participation from 71% to 92% and eNPS from 72 to 81, delivered millions of career-channel impressions, and built employer brand performance dashboards for HR leadership.
Experience
Work history, roles, and key accomplishments
Senior Employer Branding and People Experience Analyst
Matrix Energia
Mar 2026 - Present (5 months)
Promoted to Senior after building the employer branding function from zero, now owning EVP positioning, competitive benchmarking, channel strategy, budget and KPIs end to end. Established the company's first HR Business Partner (HRBP) practice, giving 25 business areas a single point of contact for people strategy, by partnering directly with senior leadership on culture, talent and headcount prio
Education
Degrees, certifications, and relevant coursework
Fundação Getulio Vargas (FGV)
Postgraduate Degree (Lato Sensu), Marketing and Digital Media
2023 - 2024
Postgraduate degree in Marketing and Digital Media from Fundação Getulio Vargas (FGV), completed from December 2023 to November 2024.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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