JHUMA ROY
@jhumaroy
I drive ROI-focused digital marketing campaigns across paid media and automation.
IndiaWhat I'm looking for
I’m a results-driven Digital Marketing Specialist with 3.5+ years of experience delivering ROI-focused campaigns across e-commerce, healthcare, and education. I specialize in scaling enterprise-grade paid media—Google Ads (Search, Display, Shopping, YouTube), Meta Ads, Google DV360, Campaign Manager 360, and LinkedIn Ads—to improve ROAS and drive lead generation.
I also build full-funnel marketing automation using Salesforce Marketing Cloud (SFMC) and Adobe Marketo for Journey Builder, drip email, and WhatsApp re-engagement workflows. In my roles, I’ve improved lead generation by 30%, increased social engagement by 40%, and achieved 3.5x ROAS while managing multi-brand PPC budgets—always using analytics like GA4 and A/B testing to make decisions that stick.
Experience
Work history, roles, and key accomplishments
Digital Marketing Specialist
Dalvkot Infotech
Feb 2024 - Present (2 years 4 months)
Designed and executed Google Ads and Meta Ads campaigns, improving lead generation by 30% within 6 months. Managed multi-brand paid budgets, optimized CTR/CPL/ROAS using GA4, and increased social engagement by 40% through creative testing and content refreshes.
Digital Marketing Executive
Narayana Hospitals
Jan 2023 - Jan 2024 (1 year)
Planned and executed Google Search, Display, YouTube, and Meta campaigns to drive patient acquisition and appointment bookings. Used DV360 and CM360 for programmatic display, audience segmentation, and attribution reporting, and deployed SFMC Journey Builder automations for patient re-engagement.
E-Commerce Digital Marketing Exec
Thriftizer Solutions, LLP
Sep 2021 - Dec 2022 (1 year 3 months)
Managed and scaled Google Shopping/Search/Display and Meta Ads, improving ROAS by 25% through bid and audience optimization. Ran Meta Dynamic Product Ads to reduce cart abandonment and increased online sales by 25%, while implementing GA4/Tag Manager and full-funnel email and LinkedIn campaigns.
Education
Degrees, certifications, and relevant coursework
Maulana Abul Kalam Azad University of Technology
Master's in Mass Communication, Mass Communication
2017 - 2019
Master's degree in Mass Communication completed at MAKAUT (Kolkata) from 2017 to 2019.
iLEAD
PG Diploma in Media Sciences, Media Sciences
2017 - 2018
PG Diploma in Media Sciences completed at iLEAD (Kolkata) from 2017 to 2018.
University of Burdwan
Bachelor of Arts, History and Political Science
2010 - 2013
Bachelor of Arts in History and Political Science completed at the University of Burdwan (Durgapur) from 2010 to 2013.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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