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Pavel Kondratsiev

@pavelkondratsiev

AI transformation lead at Merkle (dentsu), taking automation into production and cutting market activation from 25–30 days to 3–5.

Czechia

Message

At Merkle (dentsu), I embedded with teams on a global FMCG e-commerce program spanning 30+ markets. I shipped AI-assisted content review and readiness automation that cut market activation from 25–30 days to 3–5.

I ran the automation in production through 12+ release cycles, with SLAs, monitoring, fallback paths, and human-in-the-loop checkpoints. The content readiness check went from 5–7 days to 10–30 minutes per market.

Earlier at SoftClub, I owned prudential-reporting products used by 15+ banks across five CIS countries. I rationalised report portfolios from 1,200 to 200 and from 170 to 25 without loss of regulatory meaning, reducing preparation from about a month to hours.

I also built AI Pain Radar, a JD pain-mining engine, and a property-management CRM that has been in production since September 2024. I’m CBAP-certified and completed the Oxford Artificial Intelligence Programme in 2025.

Experience

Work history, roles, and key accomplishments

Current

AI Native Transformation Lead

Current

Merkle (dentsu)

Oct 2020 - Present (6 years)

Designed and shipped AI-assisted content review and readiness scanning pipelines for a global FMCG e-commerce program across 30+ markets, compressing activation from 25-30 days to 3-5 days. Ran automation in production through 12+ release cycles with SLAs, monitoring, and human-in-the-loop checkpoints.

AI Transformation Agentic Automation LLM Agents MCP Playwright SAP Commerce Cloud Adobe AEM Next.js AWS Python SQL LLM Evaluation AI Governance Human In The Loop Release Governance

Current

Founder

Current

KONAN s.r.o.

Jun 2018 - Present (8 years 4 months)

Built and ran the company's own back-office automation, including automatic classification and filing of ~1,600 documents, assembly of monthly accounting packages, and statutory social-insurance XML filings accepted by the Czech state authority.

Python Flask SQLAlchemy MySQL Celery Bank APIs Claude Vision API Flutter Automation Accounting

Lead Product Owner / AI-First Product Manager

Merkle (dentsu)

Jan 2022 - Mar 2025 (3 years 2 months)

Owned product strategy, roadmap, and release governance across 30+ activated markets (60+ in scope). Defined payment/fraud integration requirements with global providers and migration requirements for AEM/Hybris transitions.

Product Strategy Product Roadmap Release Governance Payment Integration Fraud Integration Accessibility AEM Hybris Migration

E-commerce Product Manager

Mindtree

Jul 2021 - Nov 2021 (4 months)

Conducted discovery for a B2C/B2B enterprise client, defining SAP Hybris, Salesforce, and AEM integration requirements and AS-IS/TO-BE modelling across three streams.

SAP Hybris Salesforce AEM Integration Requirements AS IS TO BE Modelling Requirements Standards

Lead Product Owner, Digital Transformation

EPAM Systems

Apr 2016 - Aug 2021 (5 years 4 months)

Served as Senior Product Owner on SAP Commerce (Hybris) programs across publishing, telecom, healthcare, and retail, and led HR automation and RPA requirements.

SAP Commerce Hybris HR Automation Bullhorn Salesforce Marketing Cloud Robotic Process Automation UI Path

Product Owner, ServiceNow ITSM

SITA

Jul 2018 - Jul 2021 (3 years)

Moved service requests from 800 customers out of email, WhatsApp, Teams, and Skype into a ServiceNow self-service portal, ensuring every request was logged, routed, and SLA-tracked. Led UAT and hypercare for 9 ITSM products and migrated legacy CMDB.

ServiceNow ITSM Self Service Portal UX SLA Tracking CMDB Migration UAT HyperCare

Business Analyst → Senior Product Manager → Lead Product Manager

SoftClub

Jul 2006 - Mar 2016 (9 years 8 months)

Owned the prudential-reporting product family on Oracle BI at 15+ banks across five CIS countries, rationalising report portfolios from 1,200 to 200 and 170 to 25 without loss of regulatory meaning. Line-managed the product and delivery team for five years.

Oracle BI Regulatory Reporting Product Management Team Leadership Banking