Paul Schinkel

Advanced marketing technology by integrating GA4, GTM, HubSpot, WordPress, and Microsoft Clarity into a unified MarTech ecosystem. Directed digital strategy for a flagship multichannel webinar campaign, increasing registrations 18% YoY and acquiring 1,200+ new marketing contacts.

Led cross-functional marketing team and executed integrated demand generation campaigns that increased MQLs by 11%. Launched and scaled the company's first global webinar program, growing to 800+ registrants per event.

Designed and optimized account-based email nurture programs using Salesforce Pardot and Oracle Eloqua, resulting in an 18% lift in open rates and a 27% increase in lead-to-MQL conversion. Directed video marketing strategy and oversaw organic and paid social media campaigns.

Elevated organic search visibility by executing a comprehensive SEO strategy using SEMrush, driving a 12% increase in organic traffic over nine months.

Developed and executed multi-channel advertising campaigns across TV, print, digital, direct mail, email, and social media, boosting brand visibility and increasing customer engagement by 35%. Managed $100K+ monthly marketing budgets for automotive dealership clients.

Built a concept-to-launch marketing strategy grounded in brand narrative and product differentiation. Crafted marketing collateral and digital assets that drove customer demand and pipeline growth in healthcare and retail segments.

Bachelor of Science in Business Administration with a focus on Marketing from Longwood University in Virginia.