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Paul Lange

@paullange

I build high-value advertising partnerships, grow client revenue, and improve retention through data-driven account strategy.

United States
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What I'm looking for

I'm looking to lead strategic partnerships, client retention, and revenue growth in digital advertising, AdTech, or performance marketing, using data, relationship building, and AI tools to improve client outcomes and team efficiency.

I've built and grown advertising partnerships across Decidetechologie, MGID, CX3 Ads, and Revcontent, managing client strategy, campaign performance, retention, and account expansion. At Revcontent, I managed more than 300 advertiser accounts and averaged $550,000 in monthly client revenue, reaching $1.2M gross in 2017.

As Director of Partnerships at Decidetechologie, I led client-facing strategy and execution for high-value accounts, owned retention and satisfaction metrics, and created standardized communication touchpoints and SOPs. I partnered with Sales, Marketing, and Finance to align client goals with internal capabilities while supporting SDR coaching and long-term LTV qualification.

I'm an early adopter of AI tools for pipeline development and operational efficiency, and I bring a relationship-first, data-driven approach to digital advertising, AdTech, performance marketing, and client success.

Experience

Work history, roles, and key accomplishments

DI

Director of Partnerships

Decide Technologies, Inc.

Jan 2023 - Jul 2025 (2 years 6 months)

Led client-facing strategy and execution, supporting long-term relationship success while driving account growth and service continuity. Managed retention metrics, client satisfaction, and upsell opportunities.

Education

Degrees, certifications, and relevant coursework

Bowling Green State University logoBU

Bowling Green State University

Bachelor of Science, Sport Management

Earned a Bachelor's degree in Sport Management from Bowling Green State University in 2009.

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