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Paulina Martinez

@paulinamartinez

I build reliable operations, CRM workflows, and bilingual client coordination across marketing, enrollment, and program administration.

Greece

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What I'm looking for

Bringing 10+ years in operations, CRM management (Salesforce, HubSpot), scheduling, and compliance reporting to a remote Operations Manager role. Bilingual (English/Spanish), skilled in cross-functional coordination and client relations across global teams. Based in Greece, comfortable working async or with partial overlap across US Eastern hours.

I build the systems that keep client accounts, enrollment pipelines, reporting, scheduling, and cross-functional work moving. In my marketing business, I created operations dashboards, CRM and email automations, content calendars, and monthly reporting processes for concurrent client engagements.

I've also implemented CRM workflows for real estate agents, managed bilingual international communications, and delivered 396K organic views with zero ad spend. Previously, I managed program operations and compliance at a multi-million dollar nonprofit and supported bilingual student enrollment using Salesforce at Terra Education.

Experience

Work history, roles, and key accomplishments

Current

Founder & Operations Lead

Current

Paulina Forma Marketing

Jan 2025 - Present (1 year 9 months)

Built an internal operations dashboard to track client accounts, revenue targets, and reporting deadlines. Developed CRM and email-automation systems for a full-scale online course launch, including funnel design and a 100+ item content library.

CRM Email Automation Funnel Design Content Management Reporting Project Management

Operations & Marketing Coordinator

Costanita Villas Real Estate & Construction

Jan 2025 - Dec 2025 (11 months)

Led implementation of a new CRM system for real estate agents and managed content production, CRM records, and local SEO reporting. Delivered 396K organic views with zero ad spend and coordinated bilingual client communications across international audiences.

CRM Content Management SEO Reporting Bilingual Communication Meta Business Suite

Classroom Operations & Curriculum Coordinator

Victory Christian Academy

Jan 2021 - Dec 2022 (1 year 11 months)

Managed day-to-day classroom operations, scheduling, and curriculum planning in Fine Art for a full course of high school students.

Scheduling Curriculum Planning Classroom Management

Program Manager · Senior Advocacy Supervisor

Voices for Children

Jan 2015 - Dec 2020 (5 years 11 months)

Promoted from Supervisor to Program Manager over five years, managing staff scheduling, training, performance tracking, and compliance reporting as the administrative point of contact between staff and leadership.

Staff Scheduling Training performance reporting Compliance Reporting Leadership

Senior Enrollment Advisor

Terra Education

Jan 2013 - Dec 2015 (2 years 11 months)

Advised prospective students on academic program options through consultative, bilingual (English/Spanish) sales calls in a high-volume, quota-driven call center environment. Managed the full enrollment pipeline in Salesforce CRM, including lead tracking, data entry, and follow-up scheduling.

Sales CRM Salesforce Data Entry Bilingual Communication