
Paulina German
@paulinagerman
I grow client portfolios through strategic marketing, partnerships, and performance-driven execution.
What I'm looking for
At THE DARL, I own and grow client accounts by aligning business goals with marketing, digital, and e-commerce execution. I lead paid media, design, email, and web teams to improve retention, performance, and expansion opportunities.
I've led growth strategies for Crocs Ecuador and Laguarda Vinos & Espirituosos, improving retail traffic, conversion, customer acquisition, and revenue across 10 locations. I also advise brands on positioning, messaging, customer acquisition, retention, and conversion as a freelance marketing and growth consultant.
Experience
Work history, roles, and key accomplishments
Account Executive (Account Manager)
The Darl
Nov 2025 - Present (10 months)
Own and grow a portfolio of client accounts, driving retention, performance, and expansion opportunities. Act as the primary strategic partner for clients, aligning business goals with execution across marketing, digital, and e-commerce initiatives.
Education
Degrees, certifications, and relevant coursework
Palermo University
Bachelor's Degree, Graphic Design
2003 - 2007
Studied Graphic Design with a specialization in Branding at Palermo University from 2003 to 2007.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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