I'm looking for a senior commercial leadership role — VP of Sales, Head of Sales, Commercial Director, or General Manager — where I can lead GTM execution, own P&L, and drive B2B revenue growth. Open to fractional and full-time remote engagements.
Looking for a job
Gabriela Abdo
@gabrielaabdo
Commercial & Sales Leader | 20+ yrs B2B | Acting GM 230-person company | 110% revenue targets | Remote
EcuadorWhat I'm looking for
I’m a Commercial Strategy and Growth leader with 20+ years of experience driving revenue expansion, client success, and business development in B2B environments. I’m known for combining strategic thinking with hands-on execution to strengthen market positioning.
I’ve built and scaled commercial engines, including joining as the first commercial hire to build an entire sales organization from scratch. I recruited and coached a team of 5 SDRs, implemented HubSpot CRM to centralize pipeline tracking and reporting, and established KPIs with daily coaching to improve execution.
In past executive commercial roles, I owned revenue targets, profitability, budget performance, and go-to-market execution for technology-driven B2B segments. I reported directly to the Board as Acting General Manager, achieving 110% of annual revenue targets and expanding the corporate client base by 35% through strategic market development initiatives.
I also grew a strategic enterprise account from $90K to 7 figures over 7 years through disciplined account planning and C-level relationship management in the banking and financial services sector. Bilingual English/Spanish. Currently completing a Master's in Artificial Intelligence (Universidad Isabel I, 2026).
Experience
Work history, roles, and key accomplishments
TE
Current
Co-Founder, Commercial Strategy
TRIATECH Solutions (Ecuador)
Aug 2025 - Present (11 months)
Leads a consulting practice focused on commercial strategy, business development, and growth planning for B2B organizations. Designs go-to-market strategies and advises executives on growth priorities, partnerships, and business expansion opportunities.
CS
Head of Sales
Confidential Client – B2B Uniform Supply
Mar 2026 - May 2026 (2 months)
Built an end-to-end B2B sales organization from scratch as the first commercial hire. Recruited and coached an SDR team, developed the sales playbook, implemented HubSpot for pipeline tracking, and set KPIs with daily coaching.
GE
Head of Marketing & Product
Grupo Bravco / TEUNO (Ecuador)
May 2024 - Jun 2025 (1 year 1 month)
Integrated marketing, product, and commercial strategy to strengthen growth, positioning, and pipeline generation. Led demand generation and go-to-market initiatives, including strategic alliances with global technology partners, brand positioning, and commercial events.
GE
Commercial Manager (Acting GM)
Grupo Bravco / TEUNO (Ecuador)
Feb 2020 - Apr 2024 (4 years 2 months)
Led commercial strategy, revenue growth, and market expansion for a technology integrator serving financial and enterprise clients. Owned revenue targets, profitability, budgets, and commercial execution, achievieng 110% of annual revenue targets and drove 35% client base growth; also served as Acting General Manager from June 2022 to February 2023.
GE
Senior Account Manager
Grupo Bravco / TEUNO (Ecuador)
Aug 2017 - Mar 2020 (2 years 7 months)
Managed high-value enterprise accounts in the financial sector to drive account growth and long-term retention. Led consultative sales for complex technology solutions in coordination with global vendors and built executive stakeholder relationships to achieve annual growth and profitability targets.
CE
Strategic Account Manager
Compuequip DOS (Ecuador)
Jan 2011 - Jul 2017 (6 years 6 months)
Managed strategic enterprise accounts in the financial sector, leading full-cycle consultative sales initiatives. Developed joint commercial strategies with global technology manufacturers and built long-term relationships that generated recurring revenue and strengthened account retention. Grew a strategic enterprise account from $90K to 7 figures over 7 years.
Education
Degrees, certifications, and relevant coursework
Big School / Universidad Isabel I
Master´s degree, Artificial Intelligence
2025 -
Universidad San Francisco de Quito
Bachelor’s Degree, Business Administration and Marketing
Grade: Cum Laude
Bachelor’s Degree in Business Administration and Marketing, completed with Cum Laude honors.
Universidad San Francisco de Quito
MBA, Business Administration
MBA focused on business administration.
Availability
Looking for a job
Location
EcuadorAuthorized to work in
Salary expectations
70k-120k USD
Social media
Job categories
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