Paul DeBraccio

I’m a hands-on business development and sales professional with deep experience in digital publishing and ad-tech. I build pipelines, develop client relationships, and close revenue-generating partnerships—often in flexible, contract, and project-based roles.

At OAREX (2022–Present), I generate new business opportunities across digital publishing and ad-tech, close partnerships focused on improving publisher cash flow and receivables timing, and align solutions directly with clients’ revenue needs. Previously at ConsortiumOne (2018–2022), I supported revenue growth across multiple publisher and ad-tech engagements, contributed to sales strategy and execution for programmatic and direct advertising, and maintained relationships to drive repeat business.

I’ve closed partnerships with major publishers (including Hearst, NY Times, and Meredith) through Prohaska Consulting (2014–2018), helping clients improve monetization via programmatic and optimization strategies. Earlier roles at SONOBI (Sales & Partnerships) and Expedia Media (Ad Sales, North America) strengthened my publisher and advertiser outreach, consultative sales approach, and revenue-focused execution using CRM tools like Salesforce, Zoho, Apollo, HubSpot, and LinkedIn Sales Navigator.