Paul DeBraccio

I am a dynamic business development and sales expert with deep experience in digital publishing, advertising and ad-tech. My expertise is to focus on building pipelines, developing client relationships, and close revenue generating partnerships using the latest outreach technologies.

At OAREX (2022–Present), I am responsible for generating new business opportunities across digital publishing, advertising and ad-tech. Partnerships are focused on improving publisher cash flow and receivables timing and align solutions directly with clients’ revenue needs. Increased appointments 117% YoY that led to closing. Previously at Consortium One (2018–2022), I generated 79% YoY revenue growth through multiple publisher and ad-tech engagements. Also developed sales strategy and execution for programmatic and direct advertising clients thus building relationships to drive repeat business.

While at Prohaska Consulting I closed partnerships with major publishers (including Hearst and NY Times) while helping digital publisher clients improve monetization via optimization strategies. This increased sales 56% YoY. Earlier roles at SONOBI (Sales & Partnerships) and Expedia Media (Ad Sales, North America) strengthened my publisher and advertiser outreach consultative sales approach. This revenue-focused execution used Lead Gen/CRM tools like Zoom info, Salesforce, Apollo, HubSpot, and LinkedIn Sales Navigator, Expandia and various connector technologies to create strategies and development increased new business pipelines.