Estela Lopez
@estelalopez
Social Media & Marketing Specialist crafting culturally relevant brand storytelling and KPI-driven growth across multi-market campaigns.
SpainWhat I'm looking for
I’m a Social Media & Marketing Specialist who builds social-first creative strategies for international brands, turning brand objectives into culturally relevant narratives across markets. I focus on audience growth, community engagement, and KPI-driven optimisation to keep content performing and evolving.
In my account work at L’Oréal Group, I develop and execute creative content strategies for beauty brands across Spain and Portugal. I manage editorial planning, coordinate multi-account priorities and local adaptations, and translate global campaign directions into locally relevant content.
Freelance, I lead digital positioning, content strategies, and campaign execution for artists and music labels—shaping brand presence across platforms using audience insights and KPI analysis, reporting, and optimisation. I also support multi-market brand management for wellness and lifestyle teams, creating storytelling and adapting content across social, web, and retail touchpoints.
Earlier, as a Corporate Communications & PR trainee at ATRESMEDIA, I supported Instagram and YouTube content and adapted communications across multiple platforms to maintain consistency across touchpoints. I bring native Spanish and Portuguese, fluent English (C2), and a creative approach that connects brand storytelling to measurable outcomes.
Experience
Work history, roles, and key accomplishments
Creative Account Manager
Samy Iberia
Jun 2025 - Present (1 year 1 month)
Develop and execute creative content strategies for international beauty brands across Spain and Portugal, aligned with brand objectives and product campaigns. Manage multi-account editorial planning and adapt global campaign directions into locally relevant creative content.
Social Media Specialist
Redolent Music & Stereo Productions
May 2024 - Jul 2025 (1 year 2 months)
Developed digital positioning and content strategies for artists and music labels, translating audience insights into storytelling and KPI-driven optimization. Planned launches and multi-market campaigns and managed digital identity and brand presence across platforms.
Social Media Specialist
Lelo & Intimina
Oct 2023 - Jul 2024 (9 months)
Managed and developed the digital presence of international wellness and lifestyle brands across social media, web, and retail touchpoints. Created channel- and audience-adapted brand storytelling and coordinated activation and event marketing initiatives.
Communication Department Trainee
Atresmedia
Oct 2022 - Oct 2023 (1 year)
Managed strategic Instagram and YouTube content within a fast-paced corporate media environment. Adapted content across multiple platforms and supported corporate campaigns and event-related communications initiatives.
Education
Degrees, certifications, and relevant coursework
Universidad Francisco de Vitoria
Master's degree in Graphic Design and Multimedia, Graphic Design and Multimedia
2020 - 2025
Develop and execute creative content strategies for international beauty brands across Spain and Portugal, aligned with brand objectives, product campaigns, and global marketing priorities.
LUMSA Università
Erasmus exchange in Design and Advertisement, Design and Advertising
2022 - 2023
Erasmus exchange focusing on Design and Advertisement, including multi-account editorial planning and adapting global campaign directions into locally relevant creative content for multiple platforms.
Tech stack
Software and tools used professionally
Availability
Location
SpainAuthorized to work in
Job categories
Skills
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