Andrea Garza Gonzalez

I’m a Brand, Communications and Content Strategy professional with over 5 years of experience across corporate communications, digital marketing, audiovisual production, and influencer strategy. I’m passionate about creating high-impact brand experiences through storytelling—combining creativity with strategic thinking.

At The Estée Lauder Companies, I executed internal and digital communication strategies across EMEA, aligning messaging with global corporate and brand guidelines. I developed and managed multi-channel content (newsletters, internal articles, presentations, and social content planning) and coordinated campaign deployment for the Breast Cancer Campaign 2025. I also tracked communication KPIs and engagement metrics to optimize content performance and increase visibility.

In influencer and UGC roles at Voodoo, I developed and executed influencer marketing and UGC content strategies for mobile gaming campaigns. I created creative briefs and content frameworks from performance insights, ran A/B testing on ad creatives, and monitored KPIs (CTR, engagement rate, installs) using TikTok Analytics and Meta Ads. I optimized UGC for performance marketing to improve scalability and efficiency.

Before that, I built large-scale collaboration capabilities as a Strategic Alliances Coordinator at the Monterrey International Film Festival, managing partnerships with 39 institutions and supporting brand collaborations across editions. I helped produce 398+ screenings and events across 49 venues and digital platforms, and oversaw branded integrations and VIP experiences for 170+ guests and partners—driving 151,324 total attendees and 4M+ social media impressions. My foundation in Luxury Management & Innovation and Digital Cinematographic Production strengthens how I approach content creation with both strategy and craft.