At Mediapro Events, I owned creative and digital strategy for the launch of FAR València, from messaging and content concepts through paid and organic execution. The festival’s first edition generated 29M impressions and sold 17K tickets, including 12K online attributed to digital channels and campaign activity.
I also built Mediapro Events’ always-on social content strategy and managed paid campaigns across Meta and Display. I wrote and supervised PR materials in English and Spanish, and worked with agencies on creative and media execution.
At Altice, I defined creative strategy across five consumer sub-brands. An organic Rauw Alejandro campaign generated 2.5M impressions, while a Barbie partnership post reached more than 7M impressions and became the brand’s highest-performing content of the year.
Earlier, I launched Altice PYMES’ first Cultura PYME webinar promotion, which drove more than 900 registrations. At Calimete Media Group, I managed social media strategy for a portfolio of brands and created and scheduled content across social platforms.
