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Paula QuintasPQ
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Paula Quintas

@paulaquintas

I build global action platforms, partnerships, and communications that advance responsible leadership and social impact.

Germany
Message

What I'm looking for

I'm looking to advance responsible leadership and systemic change through strategy, global partnerships, community ecosystems, impact frameworks, and purpose-driven action.

At BMW Foundation Herbert Quandt, I lead Collective Intelligence & Flagships, transforming the Responsible Leaders Network into a collective action platform connecting 2,600 leaders across business, policy, science, and civil society.

I define organizational strategy, operational models, impact frameworks, OKRs, KPIs, network governance, and global events. I co-led the Brazil Action Platform, mobilizing 200+ leaders and launching three scalable climate-adaptation initiatives, and convened 350 leaders from 60+ countries at the Responsible Leaders Innovation Forum 2024.

Previously, I led BMW Foundation’s brand and communications strategy, growing LinkedIn and Instagram audiences fourfold, increasing website and social engagement by 200%, and achieving newsletter open rates of 70–80% among 7,000 subscribers.

I also founded Catalejos Club Creativo and Bergamota Essência de Marca, where I developed brand strategies, visual identities, campaigns, and communications for global clients. My work brings together social innovation, strategic design, community building, and purpose-driven action.

Experience

Work history, roles, and key accomplishments

Catalejos Club Creativo logoCC
Current

Founder

Jan 2010 - Present (16 years 7 months)

As the founder of Catalejos Club Creativo, I established a decentralized agency focused on innovative brand strategies and communications. I led the development of trend forecasting techniques, enabling us to provide tailored visual identities for esteemed global clients like Conservation International and the BMW Foundation. My role involved fostering creativity and collaboration in a dynamic sta

BMW Foundation Herbert Quandt logoBQ

Vice President Collective Intelligence & Flagships

Nov 2023 - Aug 2026 (2 years 9 months)

Leading organizational strategy and a 15-person team to transform the BMW Foundation's Responsible Leaders Network into a dynamic collective action platform — bridging 2,600 leaders across business, policy, science, and civil society.



- Define and implement new organizational strategy and operational model, focusing on impact frameworks, objectives and key results (OKRs), and key performance in

BMW Foundation Herbert Quandt logoBQ

Leadership Team

Nov 2023 - Aug 2026 (2 years 9 months)

The BMW Foundation Herbert Quandt unites the brightest minds from business, policy, science and civil society to collaborate on forward-looking approaches and solutions to the challenges of our time. Together, we work across borders, cultures and systems for innovative pathways to strengthen an innovative and responsible economy while also promoting an open-minded and future-proof society.

Leadin

Latimpacto logoLA

Board Member

Aug 2024 - Feb 2026 (1 year 6 months)

Latimpacto is a dynamic peer network in Latin America and the Caribbean, comprising over 210 capital providers across 16 countries in Latin America and several countries in Europe, Asia, the US, and Canada.

In this role, I support the team together with other board member on developing further the organization and its needs to fulfill its purpose. Latimpacto foster collaborations, learning oppo

BMW Foundation Herbert Quandt logoBQ

Head of Brand and Communications

May 2019 - Nov 2023 (4 years 6 months)

Responsible for creating and implementing the BMW Foundation's Communication Strategy, clarifying goals and objectives, helping to allocate functions, responsibilities, and duties within the team, making the best use of resources available, effectively and efficiently.
- Supporting Foundation objectives by providing a communication vision on how to reach target/stakeholders on each initiative.
-

BMW Foundation Herbert Quandt logoBQ

Strategy Manager

Jan 2019 - Nov 2023 (4 years 10 months)

Focus on developing, refining and translating the Foundation’s strategy internally and externally; advising strategic processes for the Responsible Leaders Network - global and regional, projects, and initiatives in all BMW Foundation areas.

Relevant Projects:
* Theory of Change development and implementation plan 2021-2023
* Strategic Realignment 2017-2020
* Impact Analysis 2019
* Strategic Des

Cities CAN B logoCB

Head of Communications & Brand Rio+B

May 2016 - Dec 2017 (1 year 7 months)

Cities CAN B is a global movement designed to mobilize hundreds of thousands of people (citizens and organizations) to collaborate in pursuit of the SDGs (Sustainable Development Goals), through multistakeholder and decentralized governance.

From a collaborative and multisectoral approach, everyone participates without the need to agree in advance on a specific strategy or roadmap. Thus, the path

Impacto: The Future of Business logoIB

Event Lead

Mar 2014 - Sep 2016 (2 years 6 months)

IMPACTO was created in 2013 in answer to all the new business needs and to help to catalyze a new kind of protagonism and entrepreneurial spirit. The event featured speakers and conversations under four different themes connected to the changing nature of business: creative, hi-tech, good and open.
In the past two years, we had more than 800 attendants and 6000+ views on youtube channel.

PechaKucha logoPE

Host PechaKucha POA

Jan 2012 - Dec 2015 (3 years 11 months)

PechaKucha is a storytelling format in which a presenter shows 20 slides for 20 seconds per slide. At a PechaKucha Night, individuals gather at a venue to share personal presentations about their work. The PechaKucha format can be used, for example, in business presentations to clients or staff, as well as in education settings.

City organizer of PechaKucha Porto Alegre with Mariana Camardelli an

Bergamota Essencia de Marca logoBM

Founder and CSO

Jul 2011 - Jul 2014 (3 years)

Managed a team of 7 professionals on 250+ projects for over 50 global clients including Unisinos University, Tok and Ouro & Prata Group. Conceptualized brands, internal and external communications, campaigns, reports, and events.

Apdesign - Associação dos Profissionais em Design do Rio Grande do Sul logoAS

Director, Institutional Relationships

Jan 2012 - Jun 2013 (1 year 5 months)

The Association of Design Professionals of Rio Grande do Sul (Apdesign) represents professionals and students of design in RS. Focused on the development and promotion of the activity, the entity is recognized throughout Brazil as one of the most important channels of discussion, integration, and protection of the interests of the profession.

Education

Degrees, certifications, and relevant coursework

UE

UERJ

Sociology Specialist, Urban Studies/Affairs

2016 - 2018

MC

MITx Courses

u-lab: Leading From the Emerging Future

2016 - 2016

IS

IED Spain

POSTGRADUATE IN TRENDS RESEARCH, Fashion

2010 - 2011

“Coolhunting”, a term defined in the 90’s as those that perform trend research. It is normally used in the industries related to design, fashion, technology, gastronomy, etc. The results of these trend searches are transformed into a vital tool used by the companies that are always at the cutting edge in their market and ahead of their competition. Throughout the course the students study both the

UA

University of Buenos Aires

Master, Design

2009 - 2009

La carrera de especialización en gestión estratégica de diseño tiene como objetivo configurar una nueva capacitación profesional interdisciplinaria para la planificación, coordinación y dirección de proyectos en los que convergen objetivos estratégicos de innovación, de resolución tecnológica y de gestión empresaria.

FS

Federal University of Rio Grande do Sul

Bachelor, Communication

2002 - 2005

Graduated in Communication with an emphasis in Advertising from the Federal
University of Rio Grande do Sul - UFRGS (Brazil) in January 2006.
During my studies, I've been worked as a freelancer for various clients and was a scholarship in the UFRGS` s Printing Office.
I've been also involved as a researcher and designer in the UFRGS Interactive Media Department, under the coordination of Prof.

Tech stack

Software and tools used professionally

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