I’m looking to advise boards and lead marketing & communications that build trust-based brands and cultures—combining SEO/GEO/content strategy, product marketing, and crisis-ready reputation management to drive practical, values-based, sustainable growth.
Nina Brutzer de Palma
@ninadepalma
Marketing communications director and branding strategist helping leaders align culture, trust, and practical growth.
What I'm looking for
I’m a marketing/communications strategist with 15+ years of experience in high-stakes environments where mission-critical communication drives organizational growth. I specialize in getting things moving for complex products—especially on the human side of the work.
I help leaders navigate deep uncertainty and help expert groups make better decisions together. I build brands and cultures that are practical, values-based, and grounded in reflective practice and sustainability, backed by hands-on work in CEO positioning, reputation management, and thought leadership.
As Director of Marketing and Communications at DGSv, I own communications, PR, social media, marketing activities and budgets, while architecting SEO/GEO content strategies and leading product marketing for a coaching search engine (over 4,200 coaches). I’ve also launched PR operations from scratch to >900,000 Euros Advertising Value Equivalency and redesigned corporate identity with a full website relaunch within 6 months/on budget.
Experience
Work history, roles, and key accomplishments
Director of Marketing and Communications
Jun 2016 - Present (10 years 1 month)
With over 4,700 members DGSv is the largest association for business coaches and supervisors/counselors in Europe, ensuring the highest ethical and quality standards in the coaching market.
- Responsible for all communications, PR, social media, marketing activities and budgets
- Architect of SEO/GEO content strategies, launched DGSv Blog and Wiktionary
- Product Marketing & Product Owner for pr
Public Relations & Affairs Expert
Self Employed
Jan 2013 - Jan 2019 (6 years)
Freelance projects covering public relations and affairs, marketing and strategy, digital and content creation, events, lead generation, sales enablement, translations, and branding.
Conducted freelance projects: Public Relations and Affairs, Marketing, Strategy, Business Intelligence, Events, Collaborative Marketing, Digital, Content creation, Lead generation, Sales enablement, Translations and Branding.
References by request.
Executive Director
Voter's Initiative for Henriette Reker
Apr 2015 - Apr 2016 (1 year)
Set up and led the voter’s initiative (WIR) for independent candidate Henriette Reker as Executive Director. Owned operations and communications, supporting fundraising, events, lobbying, and campaign materials for the Cologne mayoral election.
Executive Director
Apr 2015 - Apr 2016 (1 year)
Successfully set up a voter's initiative (called WIR) for independent candidate Henriette Reker as its Executive Director. Our candidate won the election as first female Mayor of Cologne on October 18, 2015 with 52,66%. The board was chaired by former Minister of the Interior, Gerhart R. Baum, former state Minister of Justice (Schleswig-Holstein) Anne Lütkes and former Mayor of Cologne, Fritz Schr
District Director / Chief of Staff
Grüne Fraktion NRW
Aug 2014 - Sep 2015 (1 year 1 month)
Chief of Staff for Green Party state representative (Landtag NRW), directing press and media relations, communications, social media, and outreach. Managed parliament office operations, schedules and meetings, oversaw event management and constituent services, and prepared speeches and research briefs.
District Director/Chief of Staff for Rep. Andrea Asch
Aug 2014 - Sep 2015 (1 year 1 month)
Chief of Staff for Green Party State Representative (Landtag NRW, State Congress of North Rhine Westphalia). Directed Press & Media Relations, Communications, Social Media and Outreach. Headed operations in Parliament Office, including overseeing strategic initiatives, managing schedules, running meetings, planning travel. Oversaw event management and constituent services. Wrote speeches, prepared
European Culture Audit for Polo Ralph Lauren
The Research Group Inc. / Roosevelt Thomas Consulting and Training
http://www.rthomasconsulting.com, now SDMS 360
Researched and edited content into publishable form for projects on climate change, security, humanitarian affairs, China’s role in Africa, and EU-China relations. Assisted in program planning and fundraising for GPPi’s Global Governance Futures program (see www.ggfutures.net). Supported survey design for the UN Secretary-General’s "Towards Global Partnerships" report. Responsible for grant-writin
Projects at Fulbright Alumni Association, Johns Hopkins School of Advanced International Studies (SAIS)
Presented electronic media monitoring software (SaaS) and conducted contract negotiations at the CEO level for clients such as Deere & Co., Panasonic and Arena Swimwear. Responsible for forecasting, budgeting and achieving six-figure p.a. sales goals. Devised media monitoring strategies for East Asia.
Conference Assistant
Asia-Pacific Forum
Sep 2007 - Sep 2007 (0 months)
Assisted in planning and running the Asia Pacific Weeks business and science program. Staffed conference sessions including Multilateral Economic Cooperation with ASEAN (CMEC-ASEAN) and the Urban Sustainability Conference (USC).
Assisted in planning and running the business and science program of the Asia Pacific Weeks. Staffed the Conference on Multilateral Economic Cooperation with ASEAN (CMEC-ASEAN) and the Urban Sustainability Conference (USC)
Provided event planning, staffing, marketing, budget and administrative support for UW China Studies Program. Assisted UW Jackson School Faculty on research on rural health care systems in China.
Intern
Consulate General of Germany, Shanghai
Aug 2006 - Oct 2006 (2 months)
Liaised with Nanjing University and corporate partners Bosch and Siemens in planning the opening event for the John Rabe and International Safety Zone Memorial Hall. Staffed ministerial delegations, represented the consulate at external events, hosted journalist briefings, and prepared research briefs.
Liased with Nanjing University and corporate partners Bosch and Siemens in planning ‘John Rabe and International Safety Zone Memorial Hall’ opening event. Staffed ministerial delegation visits, represented the consulate at external events, hosted journalist
briefings and prepared research briefs for Economics and Legal departments.
Junior Consultant
Beecken Consulting
Sep 2004 - Jul 2005 (10 months)
Planned, implemented, analyzed, and published an online survey of 300 companies in China within the express mail industry. Consulted for clients on public relations, communications, event management, and direct marketing.
www.beecken-hamburg.de
Planned, implemented, analyzed and published online survey of 300 companies in China in the express mail industry. Consulted for clients in public relations, communications, event management and direct marketing.
Intern
Bayer
Jan 2003 - Jul 2003 (6 months)
Reorganized import/export organization in Greater China Region and supported preparation for the SAP launch.
Reorganized import/export organization in Greater China Region, helped prepare SAP launch
Education
Degrees, certifications, and relevant coursework
University of Washington
MA, International Studies (China)
2005 - 2007
University of Washington
Master of Arts, International Studies (China)
2005 - 2007
Earned a Master of Arts in International Studies (China) from 2005 to 2007.
HSB Hochschule Bremen – City University of Applied Sciences
Diplom-Wirtschaftssinologin (BA), International Management
2000 - 2004
East China Normal University
Certificate of Language and Culture, Business Chinese
Tech stack
Software and tools used professionally
Availability
Location
Portfolio
www.berater-scout.deSalary expectations
Social media
Job categories
Skills
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