I’m a marketing/communications strategist with 15+ years of experience in high-stakes environments where mission-critical communication drives organizational growth. I specialize in getting things moving for complex products—especially on the human side of the work.
I help leaders navigate deep uncertainty and help expert groups make better decisions together. I build brands and cultures that are practical, values-based, and grounded in reflective practice and sustainability, backed by hands-on work in CEO positioning, reputation management, and thought leadership.
As Director of Marketing and Communications at DGSv, I own communications, PR, social media, marketing activities and budgets, while architecting SEO/GEO content strategies and leading product marketing for a coaching search engine (over 4,200 coaches). I’ve also launched PR operations from scratch to >900,000 Euros Advertising Value Equivalency and redesigned corporate identity with a full website relaunch within 6 months/on budget.