
Laura Mas
@lauramas
Senior Art Director and Design Lead working freelance and with TRIBUTE BRAND, shaping its experimental identity into a consistent visual world.
What I'm looking for
At TRIBUTE BRAND, I developed and art-directed creative across campaigns, product launches, events, social media, and digital experiences, translating its experimental identity into a consistent visual world.
I also helped develop the identity for SSYYNN, TRIBUTE BRAND’s partner fashion brand, and designed its complete desktop and mobile website system. The launch was later featured in Vogue Adria.
At SAP Fioneer, I worked on a rebrand and new website, developing concepts for a more contemporary visual direction and carrying the work from art direction through design execution and handover.
At RCKT - A Dentsu Creative Company, I developed brand identities, campaigns, and digital experiences for international clients while leading and mentoring a multidisciplinary design team. I’m currently open to freelance collaborations across art direction, brand identity, digital and web design, editorial, and image-making.
Experience
Work history, roles, and key accomplishments
Freelance Senior Art Director and Design Lead
Freelance
Nov 2020 - Present (6 years)
Open to freelance collaborations across art direction, brand identity, digital & web design, editorial and image-making — working with both commercial brands and independent cultural projects.
Senior Brand Designer
TRIBUTE BRAND
May 2023 - Sep 2024 (1 year 4 months)
For the luxury digital fashion TRIBUTE BRAND, I worked in-house as a Senior Brand Designer, developing and art-directing creative across campaigns, product launches, events, social media and digital experiences, translating the brand’s experimental identity into a consistent visual world. I also worked on SSYYNN, its partner fashion brand, helping develop the brand identity and designing the compl
Senior Visual Designer
SAP Fioneer
Oct 2021 - Feb 2023 (1 year 4 months)
At SAP Fioneer, I worked on the rebrand and new website, developing concepts to modernise the brand and create a more innovative and contemporary visual direction. I worked from concept and art direction through to design execution, coordinating closely with the development team and preparing files for handover.
Senior Visual Designer
Neugelb Studios GmbH
Nov 2020 - Aug 2021 (9 months)
At NEUGELB, I worked as a Senior Visual Designer, directly supporting the Commerzbank marketing team and developing branding concepts for new products and features within the Commerzbank app.
Senior Art Director and Design Lead
RCKT - A Dentsu Creative Company
Aug 2018 - Nov 2020 (2 years 3 months)
At RCKT / Dentsu Creative Berlin, I worked as a Senior Art Director and Design Lead, developing brand identities, campaigns and digital experiences for international clients, while leading and mentoring a multidisciplinary design team.
Art Director
RCKT - A Dentsu Creative Company
Aug 2015 - Aug 2018 (3 years)
Worked as Art Director at RCKT - A Dentsu Creative Company.
Art Director
AvantG
Sep 2014 - Oct 2015 (1 year 1 month)
Worked as Art Director at AvantG.
Junior Art Director
Menu Magazine
Dec 2012 - Apr 2014 (1 year 4 months)
One of Brazil's most well-known magazines for gastronomy and wine tasting.
Graphic designer
Editora3
Mar 2012 - Nov 2012 (8 months)
Worked as Graphic designer at Editora3.
Freelance Graphic Designer
Trip Editora
Oct 2011 - Jun 2012 (8 months)
Worked as Freelance Graphic Designer at Trip Editora.
Graphic designer
Bizu - Design with content
Jun 2009 - Nov 2010 (1 year 5 months)
Worked as Graphic designer at Bizu - Design with content .
Eletronic Arts Exhibition Intership
VideoBrasil
Mar 2009 - May 2009 (2 months)
Worked as Eletronic Arts Exhibition Intership at VideoBrasil.
Education
Degrees, certifications, and relevant coursework
Iniciação Científica
Colégio Bandeirantes
Hochschule Anhalt / Bauhaus Dessau
Masters of Arts in Integrated Design, Design and Applied Arts
2014 - 2015
Centro Universitário Senac
Bachelor's degree, Design and Visual Communications, General
2005 - 2009
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
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