As a freelance Creative Strategist, I’ve worked with agencies of all sizes in Brazil and, more recently, the United States. I turn complex social and economic dynamics into insights, concepts, and campaign platforms.
At MEZA®, I worked on early ideas and helped turn them into POCs we could test fast. I was involved in shaping the thinking, the narrative, and how the brand could show up in culture.
At InPress Porter Novelli, I contributed to strategic pitches and 360° brand strategy for clients including Boticário, Open Finance, Unilever, GSK, Ultracargo, and Royal Canin. Earlier, at R/GA, I researched markets and behavior to help the team find insights that made sense creatively and for the business.
Before moving into strategy and copywriting, I developed customized economic indicators and models for regional and sectoral analysis. I hold a Master’s in Political Economy from Pontifícia Universidade Católica de São Paulo.
