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Paula Mogollón

@paulamogolln

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Executive COO specializing in operations, AI-driven automation, and growth strategy for scaling digital agencies.

Colombia

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What I'm looking for

I’m looking to lead operations and delivery at a growth-stage company, where I can build scalable systems, align teams through OKRs, and drive measurable client acquisition and retention using AI-enabled automation and strong project execution.

I’m a Chief Operating Officer with 9+ years leading operations, project delivery, and client strategy at digital agencies. I specialize in building scalable operational systems from scratch and improving delivery speed and team performance by integrating AI and automation.

At Mavity, I spearheaded the launch of the core product and achieved 80% WoW growth early on. I also drove 60% MoM growth in paying clients by aligning sales, delivery, and onboarding operations for scalable acquisition.

I lead company-wide OKR review cycles to keep cross-functional teams aligned on strategic goals, and I integrated Mavity’s platform into managed service operations to reduce delivery times and raise quality standards. I’ve also identified and closed critical operational and financial gaps across payment processes, cost structures, and workflow inefficiencies.

Previously, as Head of Projects, I led 360° campaign execution that increased client referrals by 40% and generated a 30% upsell rate. I reduced project execution time by 91% through operational workflows and built client engagement and retention strategies that reduced churn in subscription-based services.

Experience

Work history, roles, and key accomplishments

Current

Chief Operating Officer

Current

Mavity

Dec 2005 - Present (20 years 7 months)

Spearheaded Mavity’s core product launch, driving 80% week-over-week growth in early platform traction. Drove 60% month-over-month growth in paying clients by aligning sales, delivery, and onboarding operations.

Operations Leadership Process Optimization Operational Systems Design Client Strategy Managed Services Operations Gap Analysis Team Leadership

Head of Projects

Mavity

Jun 2022 - Nov 2025 (3 years 5 months)

Led cross-functional teams to execute 360° marketing campaigns and activations, driving a 40% increase in client referrals and a 30% upsell rate. Designed operational workflows that reduced project execution time by 91% while improving speed-to-market.

Project Management Cross Functional Team Leadership Campaign Execution Customer Lifecycle Management Upsell Timeline Oversight Budget Management

Senior Project Manager

TBWA

Sep 2018 - Nov 2021 (3 years 2 months)

Planned and executed multi-channel marketing campaigns for brands including Adidas, Abbott, Solla, Aeropuerto El Dorado, and Masglo. Translated brand strategy into actionable marketing plans and oversaw production and KPI reporting to meet traffic, engagement, and sales goals.

Multi channel Marketing Campaign Planning Project Management Client Management Digital Activations Email Campaigns Social Media Content KPI Tracking Conversion Optimization Promotional ROI

Junior Project Manager

Leo Burnett

Dec 2016 - Sep 2018 (1 year 9 months)

Supported social media campaigns, product launches, and activation events for brands including DirecTV, McDonald’s, Davivienda, and Heinz. Defined project deliverables and schedules while helping translate campaign goals into customer experience, storytelling, and in-store impact.

Campaigns Product Launch Activation Scheduling Account Management Support Brand storytelling Stakeholder Management

Education

Degrees, certifications, and relevant coursework

Universidad Central

Specialization, Digital Advertising

2018 - 2019

Completed an advanced specialization in digital advertising, focused on digital marketing strategy, consumer behavior, and data-driven campaign planning across performance metrics and segmentation.

Universidad Central

Bachelor of Advertising, Advertising

2013 - 2018

Earned a Bachelor of Advertising with foundational training in brand strategy, creative development, and marketing communications, including multi-channel storytelling and campaign planning.