Criz Guerra
@crizguerra
Product & Service Workflow Architect at INTELLIGENT RELATIONS, who cut client onboarding from four weeks to under three days.
ColombiaWhat I'm looking for
At INTELLIGENT RELATIONS, I design and improve product and service workflows across onboarding, delivery, escalation and retention. I reduced client onboarding from approximately four weeks to under three days by standardising setup requirements and embedding repeatable workflows into the product.
I also standardised delivery playbooks and operating procedures, reducing delivery friction by approximately 35%. I coordinate initiatives across leadership, product, engineering, professional services and go-to-market teams.
Previously, as Revenue & Product Operations Lead at INTELLIGENT RELATIONS, I redesigned cross-functional processes and reduced operational cycle time by approximately 40%. I also developed campaign targeting, mapping and delivery logic associated with an approximately 43% improvement in relevance and retention measures.
At PUBLICIZE (P&CO.), I productised service offerings, contributing approximately $300K in incremental revenue, and redesigned workflows that reduced delivery risk and cycle time by approximately 30%. I’ve also advised founders on go-to-market strategy, service delivery, operational systems and business scaling through Bridge for Billions and Founder Institute.
Experience
Work history, roles, and key accomplishments
Product & Service Workflow Architect
Intelligent Relations
Nov 2023 - Present (3 years)
Owned the design and improvement of product and service workflows across client onboarding, delivery, escalation and retention. Reduced client onboarding time from approximately four weeks to under three days and led recovery efforts for high-risk accounts.
Startup Mentor
Bridge for Billions / Founder Institute
Jan 2019 - Dec 2025 (6 years 11 months)
Advised founders on go-to-market strategy, service delivery, operational systems and business scaling.
Revenue & Product Operations Lead
Intelligent Relations
Jan 2021 - Dec 2023 (2 years 11 months)
Designed and improved cross-functional operating processes spanning customer acquisition, onboarding, service delivery, reporting and product workflows. Reduced operational cycle time by approximately 40% and developed campaign targeting logic improving relevance and retention by approximately 43%.
Principal, Revenue & Delivery Operations
Publicize (P&Co.)
Jan 2018 - Dec 2021 (3 years 11 months)
Led professional services delivery operations for high-value accounts generating $25K+ in monthly revenue. Productised service offerings contributing approximately $300K in incremental revenue and redesigned execution workflows reducing cycle time by approximately 30%.
Account Manager / Strategist
Publicize (P&Co.)
Jan 2016 - Dec 2018 (2 years 11 months)
Managed client strategy and delivery coordination for technology-focused communications programmes.
Project Manager & Content Strategist
Jubilant Web
Jan 2015 - Dec 2016 (1 year 11 months)
Coordinated project delivery and content strategy, translating business and client requirements into actionable plans.
Creative & Copywriter
Iconic
Jan 2013 - Dec 2015 (2 years 11 months)
Developed creative and written materials supporting client communications and marketing initiatives.
Education
Degrees, certifications, and relevant coursework
Criz hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Location
ColombiaAuthorized to work in
Salary expectations
Job categories
Skills
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