Open to opportunities

Patrick Henze

@patrickhenze

Data-driven Senior Customer Success leader improving SaaS adoption, retention, and growth through analytics and insights.

Costa Rica

Message

What I'm looking for

I’m looking for a senior role where I can apply customer insights and analytics to drive enterprise adoption, retention, and measurable growth—partnering closely with Product and Operations to shape product priorities and support C-level decisions.

I’m a data-driven Customer Success leader with 15+ years improving enterprise adoption and growth across SaaS portfolios. I use analytics and customer insights to reduce churn, guide product priorities, and inform C-level decisions.

As a Global Senior Customer Success Manager at Mayflower (2023–2026), I act as a strategic partner for top-tier accounts, building data-driven retention and engagement strategies for global VIP users. I identify churn risks and guide personalized outreach to improve loyalty in key at-risk segments, collaborating with Product and Operations to improve the customer experience.

Earlier, I led Global Senior Customer Marketing at Microsoft (2013–2023), strengthening adoption, retention, and lifetime value for 100+ enterprise customers and using insights to drive C-level engagement, advocacy, and expansion. I also brought hands-on product and analytics experience as a Founder/Director at Smart Media Inventions and as a Monetization & Data Analyst at Microsoft, building dashboards and data models to improve yield optimization and decision-making.

Experience

Work history, roles, and key accomplishments

Current

Senior Customer Success Manager

Current

Mayflower

Dec 2022 - Dec 2025 (3 years)

Served as a strategic partner for top-tier accounts, improving long-term customer adoption and value for global VIP users. Built retention and engagement strategies, identified churn risks, and coordinated with Product and Operations to enhance the customer experience.

customer success strategy Customer Retention Churn Prevention Customer Outreach Customer Experience Program Management

Senior Customer Success Manager

Microsoft

Dec 2012 - Dec 2022 (10 years)

Improved adoption, retention, and lifetime value for 100+ enterprise customers across MENA, LATAM, Germany, and CEE. Used analytics to drive C-level engagement and advocacy, partnering with Customer Success and Sales to strengthen renewal positioning and satisfaction.

Customer Marketing Retention Analytics Business Intelligence Customer Advocacy Renewal Positioning Customer Insights Stakeholder Management

Founder & Director

Smart Media Inventions

Jan 2012 - Aug 2016 (4 years 7 months)

Founded two digital ventures focused on UX, e-commerce, and user engagement analytics, supporting product optimization and customer behavior insight development. Recognized by Start-Up Chile (2013) as one of the most innovative digital agencies.

entrepreneurship UX Optimization E commerce Development User Engagement Product Optimization Digital Venture Development Growth Strategy

Customer Marketing Manager

Oracle

Dec 2011 - Dec 2012 (1 year)

Managed enterprise advocacy projects for Banco de Chile, Entel, Falabella, and Cencosud. Designed and rolled out a unified reference management infrastructure to strengthen stakeholder trust.

Customer Marketing Client Management Stakeholder Management Reference Data Management Campaign Execution B2B Marketing Project Delivery

Head of Sales Marketing

Empresas Megalux

Dec 2010 - Dec 2011 (1 year)

Led national sales and marketing strategy with 65-person leadership responsibility. Launched the first e-commerce channel in the industry, supporting 100% YoY sales growth.

Sales Strategy Team Leadership Revenue Growth performance reporting Business Planning

Monetization & Data Analyst

Microsoft

Dec 2005 - Dec 2009 (4 years)

Managed pricing, forecasting, and analytics for Microsoft’s digital inventory across EMEA, influencing $20M+ annual revenue. Built dashboards and data models to improve yield optimization and leadership decision-making.

Revenue Analytics Business Intelligence Data Modeling Dashboarding Yield Optimization Digital Inventory Analytics

Education

Degrees, certifications, and relevant coursework

University of Paderborn

Master of Business Administration, Statistics and Marketing

2000 - 2005

Activities and societies: Master’s thesis: Game Theory in Marketing.

Earned a Master’s degree in Business Administration at the University of Paderborn, focusing on Statistics and Marketing. Completed a master’s thesis on Game Theory in Marketing.