Tristan Shields

Direct omnichannel customer and marketing analytics across retail brand portfolios, defining measurement strategies and partnering with C-suite to translate data into actionable growth strategies. Lead an embedded squad of analysts and pioneer agentic AI analytics solutions.

Built and deployed an enterprise predictive Customer Lifetime Value (CLV) framework and prescriptive segmentation models, optimizing customer engagement and driving significant lifts in open rates and CTR. Designed omnichannel attribution models that enabled a $1.0B annual sales expansion.

Governed the commercial customer data mart, integrating internal behavioral records with external market intelligence to model TAM/SAM opportunities and identify cross-sell pathways. Translated ambiguous business questions into structured quantitative methodologies and delivered strategic intelligence readouts to senior leadership.

Consulted enterprise analytics and consumer research stakeholders on data collection architecture, panel integrity, research methodology, and data hygiene across large-scale commercial measurement programs.

Directed cross-functional research teams executing brand equity, market positioning, competitive benchmarking, and consumer tracking programs. Managed external research vendor relationships and delivered final executive readouts to Fortune 500 brand stakeholders.

Advised corporate and analytics clients on statistical sampling validity, panel sourcing frameworks, and data hygiene to maintain experimental integrity across consumer research and competitive studies.

Completed a certificate in Big Data and Social Analytics.

Earned a Master of Business Administration (MBA) in Marketing.

Grade: Magna Cum Laude

Earned a Bachelor of Science in Business Management, graduating Magna Cum Laude.