Open to opportunities

pardis akbari

@pardisakbari

Social Media and Marketing Manager driving SEO-led growth through content strategy, analytics, and multimedia storytelling.

Canada

Message

What I'm looking for

I’m looking for a marketing role where I can lead SEO- and content-led growth across social and web, use analytics to improve ROI, and contribute to inclusive communication and community-focused initiatives.

I’m a Social Media and Marketing Manager who drives measurable growth by aligning targeted SEO and content strategy with user search intent. In one quarter, I increased US-based users by 23% and Canadian users by 17%, and I’ve also led work that boosted active users by 20% and sessions by 21% from Q3 to Q4.

In my current role at Marvel Equipment Corporation, I lead content strategy and production across digital channels—handling keyword research, content audits, campaign messaging, performance monitoring, and on-page SEO like meta descriptions, headings, internal linking, and image alt text. I use GA4, Search Console, SEMrush, and Ahrefs to measure ROI and continuously refine strategy, and I bring an inclusive communications mindset from both my professional and community work.

Experience

Work history, roles, and key accomplishments

Current

Social Media and Marketing Manager

Current

Marvel Equipment Corporation

Jul 2024 - Present (2 years)

Led content strategy and production across digital channels, optimizing copy, visuals, and multimedia for audience engagement and SEO performance. Conducted keyword research and content audits to inform editorial calendars and improve search visibility.

Content Strategy Social Media Content SEO Keyword Research Competitive Analysis Content Auditing Editorial Calendar Audience Analytics GA4 Google Search Console SEMrush Ahrefs On Page SEO Internal Linking

Current

Lead Coordinator, Family Buddy

Current

Ismaili Institute

Mar 2024 - Present (2 years 4 months)

Led the Family Buddy program by creating resources and initiatives to support immigrant families integrating into Canadian culture. Organized interviews and matching, and provided guidance and mentorship to strengthen community cohesion.

Program Leadership Resource Development Matching Mentorship Community Engagement Interviewing

Marketing and Communications Coordinator

FW Luxe

Jan 2023 - Aug 2023 (7 months)

Developed and executed content strategy across Instagram, TikTok, and Facebook to align messaging and visuals with brand identity and engagement goals. Produced written and visual content, coordinated brand collaborations, and analyzed engagement metrics to improve campaigns.

Content Strategy Instagram TikTok Facebook Content Production Campaigns

Nursing Student

Windsor Regional Hospital

Aug 2020 - Jan 2021 (5 months)

Translated medical topics into clear, inclusive, patient-friendly language. Applied therapeutic communication and provided compassionate, equitable interactions while advocating for underserved communities, including LGBTQ2S+ patients.

Patient Communication LGBTQ2S+ Advocacy

Fundraising Assistant

Ismaili Institute

Jan 2010 - Aug 2017 (7 years 7 months)

Cooperated in collecting charity funds by auctioning donated goods in support of the Aga Khan Foundation, raising over $10,000.

Fundraising Donated Goods Coordination

Education

Degrees, certifications, and relevant coursework

Odette School of Business, University of Windsor

Honours Business Administration, Marketing

2021 - 2024

Honours Business Administration program (Bachelor of Commerce) with a specialization in Marketing at the Odette School of Business, University of Windsor.