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Riya Madaan

@riyamadaan

Message

I create SEO, social media, and PR campaigns that grow audiences and visibility.

Canada

Message

I've delivered content, SEO, and brand assets for LIMON's print-on-demand storefront, managing product design, digital content, keyword research, and listing optimization.

At the Canadian National Exhibition, I secured 20+ high-profile media placements and managed communications with 200+ journalists and influencers. I wrote press releases, media advisories, and media kits while coordinating interviews, broadcasts, and digital opportunities.

Across music and editorial roles at Funktasy Record Label & Magazine, Canyon Entertainment Group, and Notable Group, I've grown artist audiences, increased engagement, expanded media outreach, and produced SEO-focused content, email campaigns, and short-form video.

Experience

Work history, roles, and key accomplishments

E-Commerce Marketing Project

Limon

Apr 2026 - Jul 2026 (3 months)

Managed end-to-end content needs for a Print-On-Demand storefront, including brand identity, product design, digital content, and SEO optimization. Conducted keyword research and applied SEO best practices to improve organic search visibility.

SEO Keyword Research Content Creation Brand Identity Canva Digital Content

Media Relations Coordinator

Canadian National Exhibition

Jul 2024 - Sep 2024 (2 months)

Developed and executed content and media outreach initiatives that secured 20+ high-profile media placements. Wrote press releases, media advisories, and media kits, and coordinated interviews and digital media opportunities with 200+ journalists and influencers.

Media Relations Press Releases Content Creation Communication Skills Event Marketing Media Kits

Marketing and PR Coordinator

Funktasy Record Label & Magazine

Jul 2023 - Dec 2023 (5 months)

Created and edited social media content and short-form video for emerging artists, growing an artist's audience to 1K followers within two months. Developed promotional strategies and executed targeted social media and PR campaigns that increased media coverage and follower engagement by 25%.

Social Media Management Content Creation Video Editing PR ClickUp Project Management Campaign Management

Marketing Intern

Canyon Entertainment Group

Jan 2023 - Jul 2023 (6 months)

Created written and visual content for artist marketing campaigns and developed targeted email copy and promotional campaigns. Executed Facebook advertising campaigns that contributed to a 50% increase in Spotify streams.

Content Creation Email Marketing Facebook Ads Social Media Campaign Management

Content Assistant Editor

Notable Group

May 2022 - Aug 2022 (3 months)

Wrote and published 8+ SEO-focused blog articles in WordPress and conducted and transcribed interviews with industry professionals. Managed social media content scheduling and community engagement, contributing to a 30% increase in overall engagement.

SEO WordPress Content Writing Social Media Management Mailchimp Email Marketing

Education

Degrees, certifications, and relevant coursework

York University

Certificate, Digital Marketing

Grade: 3.6/4.0

Completed a Certificate in Digital Marketing with a GPA of 3.6/4.0, covering PESO, SEO, SEM, customer journey, buyer persona, target audience, competitor analysis, AI, CRM, and email marketing.

York University

Honours Bachelor of Arts, Communications and French Studies

Grade: 3.8/4.0

Earned an Honours Bachelor of Arts in Communications and French Studies with a GPA of 3.8/4.0, including coursework in social media content creation, content calendars, video editing, press releases, WordPress, Shopify, KPI tracking, and marketing campaigns.