pankhuri kumari

Oversee strategy to improve credit card spends and activation; designed and launched a portfolio analytics dashboard and integrated communication platform with a fintech partner, and managed loyalty program expansions and regulatory process redefinition.

Managed portfolio growth strategy, loyalty programs and customer journeys for Flipkart co-brand credit card, overseeing loans and EMI offerings and partnership management with major brands.

Led strategic planning and consumer insights for the credit card portfolio, increasing portfolio spends by 147% (₹756 Cr to ₹1,419 Cr) and managing marketing, partnerships and digital engagement initiatives.

Set up internal department processes and systems, collaborated with tech to develop an app, and provided career counselling and admissions support to students.

Devised business and marketing strategy, produced a short film and worked on film production and creative direction for projects including the Malayalam film 'Rani - The Real Story'.

Designed education funding and AI recruitment platform and led digital and product initiatives to support business growth and partnerships.

Led marketing and strategic planning for digital products and debit cards, launched segmented debit cards and a mobile banking app, driving a 150% increase in activation and 300% increase in spend.

Completed Post Graduate Programme in Brand Management (PGP – Brand Mgt.) with focus on brand strategy and marketing.

Completed Post Graduate Diploma in Management (PGDM) with majors in Marketing and Strategy and coursework covering marketing and HR.

Completed Bachelor of Business Administration (BBA) focusing on business fundamentals and management principles.