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Anurag Ananya

@anuragananya

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Fintech product leader driving growth through strategic partnerships.

India

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What I'm looking for

I seek a product/strategy role at a high-growth fintech where I can lead partnerships, drive loan growth, optimize P&L, and work cross-functionally in a data-driven, compliant environment.

I am a fintech product and strategy leader who blends technical expertise with business acumen to drive growth through strategic partnerships, GTM execution, and data-driven optimization. I have led onboarding and integration of multiple FinTech partners, scaled loan books, and delivered measurable improvements in conversion and productivity.

My background includes senior roles at Axis Bank and IDFC FIRST Bank where I built incentive and CoF frameworks, benchmarked competition, optimized partner performance, and ensured regulatory compliance. I hold an MBA in Marketing & Strategy and certifications including CSPO and Product Manager credentials, and I am a published author and scriptwriter.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager, Strategy

Current

Axis Bank

Jun 2025 - Present (5 months)

Designed incentive and coverage frameworks improving sales productivity alignment with growth, developed CoF decomposition models to inform liability strategy, and benchmarked competitors to surface product and distribution opportunities.

Incentive Modeling Competitive Benchmarking Data Analysis Stakeholder Management Retail Banking Strategic Planning

Product & Strategic Alliances Manager

IDFC FIRST Bank

May 2022 - May 2025 (3 years)

Led onboarding and integration of 8 fintech partners scaling portfolios up to 10x, drove GTM and pricing for digital lending products, and improved conversion and funnel metrics through data-driven optimization.

GTM Strategy Product Management Data Analysis VKYC Account Aggregator P&L management

Education

Degrees, certifications, and relevant coursework

Indian Institute of Management, Kashipur

Master of Business Administration, Marketing and Strategy

2020 - 2022

Completed a two-year Master of Business Administration with specialization in Marketing and Strategy, focusing on management, strategy, and product-related coursework.

Birla Institute of Technology and Science, Pilani - Hyderabad Campus

Dual Degree (B.E. and M.Sc.), Mathematics and Electronics & Instrumentation

2012 - 2017

Completed a dual degree combining Bachelor of Engineering and Master of Science with specialization in Mathematics and Electronics & Instrumentation, covering engineering and quantitative subjects.