I've led visual merchandising for Estée Lauder Companies across APAC, supporting Aveda, Bobbi Brown, Dr. Jart+, and Origins through store concepts, POP displays, regional guidelines, and launches. I deliver an average of 45 store openings annually while aligning global brand direction with local market needs.
I combine retail creativity with commercial planning, reducing the Aveda Ngee Ann City project CAPEX by S$20K and developing regional VM guidelines that reduced rework, execution time, and associated costs by up to 90%.
My background also includes global franchise VM at Aussino, commercial retail presentation at Al Futtaim in Dubai, and merchandising management at Shoemart. I've trained regional teams, managed vendors and budgets, and improved store execution across Asia, the Middle East, Australia, South Africa, and the United States.
