MPMaria Ayana Palisuc
@ayanapalisuc
Design & Operations Leader with 12+ years of experience
SingaporeWhat I'm looking for
As a seasoned design leader, I drive impact by shaping product vision, executing design strategy, and scaling design operations. With 12+ years of experience, I've led initiatives that increased customer acquisition by 30%, contributed to over S$50M in AUM growth, and improved efficiency to cut costs by 40%, saving millions annually.
My global experience spans Asia-Pacific, the US, and France, delivering high-impact solutions in fintech, wealth management, digital media, government tech, and e-commerce. I excel at unifying design systems, fostering cross-functional collaboration, and streamlining workflows for consistency and scalability.
While I remain fulfilled and engaged in my current niche, I'm open to exploring new verticals and applying my strategic and operational expertise to deliver measurable outcomes and exceptional results in new domains.
Experience
Work history, roles, and key accomplishments
Associate Director, Design
Syfe
May 2024 - Present (1 year 2 months)
Led a multidisciplinary team in product design initiatives across Wealth Management and Brokerage, optimizing user experiences and driving significant growth in customer acquisition and assets under management. Implemented operational improvements to enhance delivery timelines and customer satisfaction.
Design Operations Lead
Syfe
Jan 2023 - Apr 2024 (1 year 3 months)
Orchestrated user-centered design principles and agile methodologies for multiple teams, achieving substantial cost reductions and improving design quality through streamlined workflows and a unified design system.
Product Design Lead
Syfe
May 2022 - Jan 2023 (8 months)
Executed a feature rollout on Syfe's Brokerage platform, significantly increasing user registrations and assets under management. Founded a Growth & Innovation Lab to enhance user engagement through new features.
Principal Product Design Consultant
Freelance
Mar 2021 - Apr 2022 (1 year 1 month)
Improved user experiences for fintech clients through UX audits and workshops, leading to significant reductions in user friction and enhanced customer satisfaction.
Lead Product & UX Design Consultant
NCS Pte. Ltd.
Jan 2019 - Feb 2021 (2 years 1 month)
Led the design of a government-wide HR and Payroll system, enhancing user experience for a large user base and introducing a scalable design system to improve efficiency.
Principal Product and UX Design Consultant
Qwant, Vsource
Sep 2017 - Jan 2019 (1 year 4 months)
Redesigned AI-powered recruitment tools, improving recruitment speed and candidate quality while centralizing user experiences across healthcare platforms.
Product Design Lead
XM Asia Pacific Pte Ltd
Jan 2017 - Sep 2017 (8 months)
Designed cross-channel experiences for various clients, enhancing user retention and engagement through improved onboarding flows and interactions.
Product Design Lead
Hearst Digital Studios
Nov 2014 - Apr 2016 (1 year 5 months)
Led design projects for high-profile clients, significantly increasing user engagement through enhanced mobile responsiveness and improved user flows.
Education
Degrees, certifications, and relevant coursework
Maria Ayana hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Location
SingaporeAuthorized to work in
PhilippinesWebsite
ayanapalisuc.comSocial media
Job categories
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