Ariela Clímaco Barahona

Developed and executed content strategies aligned with business objectives, managed content calendars, and optimized written, visual, and video content for customer-facing communications. Monitored audience engagement and collaborated with stakeholders to maintain brand consistency.

Resolved customer inquiries and claims while maintaining high service standards, reviewed documentation, and ensured compliance with internal procedures. Developed strong communication and problem-solving skills in a fast-paced environment.

Managed content planning and editorial calendars for multiple brands, developed copy and content assets aligned with marketing objectives, and coordinated with design teams to ensure brand consistency. Supported execution of digital campaigns across social media and marketing channels.

Managed content publishing across Facebook, Instagram, Twitter, website, and podcast platforms, developed content strategies to increase audience engagement, and created multimedia content. Analyzed audience engagement metrics to improve content performance.

Conducted customer satisfaction surveys across El Salvador and other Central American countries, organized and systematized large-scale databases, and compiled and analyzed survey data to improve customer experience.

Digital Advertising Strategy Program in Marketing from Universidad Centroamericana José Simeón Cañas, completed in May 2026.

Credential in Digital Advertising: Innovation from Escuela Mónica Herrera, completed in March 2025.

International Specialization in Creativity from Escuela Mónica Herrera, completed in February 2025.

Marketing Management certification from Escuela Mónica Herrera, completed in December 2025.

Bachelor's degree in Social Communication from Universidad Centroamericana José Simeón Cañas, completed in November 2022.

High school diploma in Science, Literature, and Philosophy from Colegio Centroamérica, completed in November 2014.