Kirsty Mac Dougall

Delivered comprehensive writing and editorial services to diverse clients, managing multiple projects simultaneously while focusing on accuracy, clarity, and SEO performance. Authored and optimised web content, blogs, and marketing materials for search engine visibility and user engagement.

Managed the content function within a fast-paced UK digital marketing agency, combining AI-assisted workflows with editorial oversight to deliver high-impact, SEO-optimised content for a diverse client portfolio. Developed and executed content strategies and editorial calendars, ensuring content followed on-page SEO best practices.

Performed key content functions within a fast-moving, AI content agency, producing and refining SEO-led copy across diverse formats for both B2B and B2C clients. Ideated and created copy for company-wide marketing materials and client projects, applying up-to-date SEO principles to generate organic traffic.

Provided editorial support for a global demand generation firm, ensuring content accuracy, clarity, and consistency across internal and client-facing materials. Edited and proofread digital marketing copy for grammar, clarity, and style adherence, and verified references and cross-checked data.

Delivered comprehensive language instruction, fostered student development, and managed stakeholder engagement in a dynamic academic environment. Planned and delivered curriculum-aligned lessons, adapting to remote learning via Google Classroom during the COVID-19 pandemic.

Taught foundation phase learners (Grades R to 3) using innovative and engaging initiatives, while creating a supportive classroom environment. Prepared and delivered age-appropriate lessons across core subjects, and created educational materials tailored to varying literacy and developmental levels.

Designed and delivered specialised English programmes for non-native speakers, focusing on communication, instructional design, and cross-cultural engagement. Developed and taught skills-based lectures to prepare international students for university success, and created and updated course materials.

Delivered tailored English language instruction to a diverse learner base, combining curriculum design, one-on-one coaching, and international communication skills. Tutored English Home Language to primary and secondary school learners, focusing on reading comprehension, grammar, and writing skills.

Supported the administration and reporting of student psychometric assessments, with a focus on data accuracy, confidentiality, and clear communication. Administered and invigilated psychometric test batteries following standardised testing protocols, and manually scored assessments.

Supported the university's entrance testing processes through careful test administration, data management, and logistical coordination. Administered and invigilated daily test sessions for prospective students, and prepared test materials and venues.

Activities and societies: Outreach volunteer at Ikamva ECD Centre and Protea Place of Safety

Completed a postgraduate certificate in education, focusing on teaching phases for Senior and Further Education and Training (Grades 8 to 12). Specialized in English Home Language and Life Orientation. Volunteered at Ikamva ECD Centre and Protea Place of Safety.

Activities and societies: Member of the Peer Help Society

Obtained a Bachelor of Arts degree with a major in Psychology. Elective subjects included Linguistics, Business Communications, Human Resource Management, Social Work, Anthropology, Sociology, and Statistics. Was an active member of the Peer Help Society.

Grade: A+

Completed a 120-hour, in-contact Teaching English as a Foreign Language (TEFL) certificate course. Achieved an A+ grade average.

Grade: 88%

Activities and societies: Peer Tutoring, Pupil Presentations, Breakthrough Christian Society, Choir, Art Club

Graduated with a Grade 12 High School Diploma. Achieved above 80% for all subjects, with an overall grade average of 88%. Participated in Peer Tutoring, Pupil Presentations, Breakthrough Christian Society, Choir, and Art Club.