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Zintle Dolweni

@zintledolweni

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Senior UX copywriter with extensive experience in digital content creation.

South Africa

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What I'm looking for

I seek a role that fosters creativity and allows for impactful digital storytelling.

With a career spanning over seven years in the communications industry, I have honed my skills as a Senior UX Copywriter, currently contributing to a dynamic digital experience team at a creative agency. My journey began in 2016, where I initially focused on content development across various sectors, including financial services, healthcare, and education. My role has evolved to encompass the creation of optimized digital content tailored for clients in the South African financial services sector.

Throughout my career, I have collaborated with clients from diverse regions, including South Africa, Botswana, London, Australia, and Hong Kong. My expertise lies in developing engaging and effective digital content, including client mailers, product pages, and thought leadership pieces. I possess a foundational understanding of SEO principles, complemented by practical experience in keyword research using platforms like seoClarity and SemRush. My commitment to delivering high-quality content has consistently driven successful communication strategies for my clients.

Experience

Work history, roles, and key accomplishments

Current

Senior UX Copywriter

Current

VML South Africa

Jun 2021 - Present (4 years)

As a senior UX writer on the digital experience team, I develop various types of optimized digital content for a client in the financial services sector. This includes client mailers, product pages, web copy, app copy, LinkedIn mailers, and educational articles.

UX Writing Keyword Research Content Strategy Email Marketing Thought Leadership Client Communication

Consultant

Instinctif Partners Africa

May 2018 - Jun 2021 (3 years 1 month)

Responsible for developing and implementing comprehensive communications strategies for various clients, including digital and traditional content such as press releases, scripts, and social media content.

Communications Strategy Content Development Stakeholder Engagement Internal Communications Thought Leadership

Content Developer

The Media and Writers Firm

Jan 2016 - Dec 2017 (1 year 11 months)

Drafted various types of content including press releases and editorials, and developed content for internal newsletters, producing thought leadership pieces for a regional government official.

Copywriting Content Development Editorial Thought Leadership SEO Internal Communications Media Relations

Education

Degrees, certifications, and relevant coursework

Red & Yellow Creative School of Business

National Certificate, Digital Marketing

2022 - 2023

Completed a National Certificate in Advertising, specializing in Digital Marketing. This program provided me with essential skills and knowledge in digital marketing strategies and practices.

Rhodes University

Bachelor of Arts, Anthropology, Journalism and Media Studies

2012 - 2015

As a consultant in the advisory division, I was responsible for assisting in developing as well as implementing comprehensive communications strategies for various clients. I was also responsible for developing various forms of both digital and traditional content including press releases, scripts, stakeholder perception audits, internal mailers, thought leadership pieces, and social media content