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ZD@zintledolweni
Senior UX copywriter with extensive experience in digital content creation.
South AfricaWith a career spanning over seven years in the communications industry, I have honed my skills as a Senior UX Copywriter, currently contributing to a dynamic digital experience team at a creative agency. My journey began in 2016, where I initially focused on content development across various sectors, including financial services, healthcare, and education. My role has evolved to encompass the creation of optimized digital content tailored for clients in the South African financial services sector.
Throughout my career, I have collaborated with clients from diverse regions, including South Africa, Botswana, London, Australia, and Hong Kong. My expertise lies in developing engaging and effective digital content, including client mailers, product pages, and thought leadership pieces. I possess a foundational understanding of SEO principles, complemented by practical experience in keyword research using platforms like seoClarity and SemRush. My commitment to delivering high-quality content has consistently driven successful communication strategies for my clients.
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Work history, roles, and key accomplishments
VML South Africa
Jun 2021 - Present (4 years 5 months)
As a senior UX writer on the digital experience team, I develop various types of optimized digital content for a client in the financial services sector. This includes client mailers, product pages, web copy, app copy, LinkedIn mailers, and educational articles.
Instinctif Partners Africa
May 2018 - Jun 2021 (3 years 1 month)
Responsible for developing and implementing comprehensive communications strategies for various clients, including digital and traditional content such as press releases, scripts, and social media content.
The Media and Writers Firm
Jan 2016 - Dec 2017 (1 year 11 months)
Drafted various types of content including press releases and editorials, and developed content for internal newsletters, producing thought leadership pieces for a regional government official.
Degrees, certifications, and relevant coursework
RBNational Certificate, Digital Marketing
2022 - 2023
Completed a National Certificate in Advertising, specializing in Digital Marketing. This program provided me with essential skills and knowledge in digital marketing strategies and practices.
RUBachelor of Arts, Anthropology, Journalism and Media Studies
2012 - 2015
As a consultant in the advisory division, I was responsible for assisting in developing as well as implementing comprehensive communications strategies for various clients. I was also responsible for developing various forms of both digital and traditional content including press releases, scripts, stakeholder perception audits, internal mailers, thought leadership pieces, and social media content
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