Open to opportunities

Paloma Villanueva

@palomavillanueva

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Certified marketing specialist with expertise in Google Ads and analytics.

United States

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What I'm looking for

I am looking for a role that allows me to grow my marketing skills and contribute to innovative campaigns.

I am a certified marketing specialist with a strong foundation in Google Search Ads and Analytics. My experience as a Junior Paid Search Specialist has equipped me with the skills to build and optimize Google Ads campaigns effectively. I thrive on analyzing data to improve campaign performance, and I have successfully implemented strategies that enhance lead generation and overall marketing effectiveness.

Throughout my career, I have demonstrated my ability to work independently and collaboratively. I have built WordPress websites from scratch and launched email marketing campaigns that drive engagement. My educational background in Pre-Nursing has instilled in me a commitment to diligence and responsibility, which I apply to my work in marketing. I am eager to continue developing my skills and contribute to a dynamic marketing team.

Experience

Work history, roles, and key accomplishments

Junior Paid Search Specialist

Freelance

Jan 2024 - Mar 2025 (1 year 2 months)

Built and optimized Google Ads campaigns, conducting keyword research and implementing best practices for account structure. Analyzed matched search queries to refine keyword targeting and decrease irrelevant traffic. Optimized bids, ad copy, and landing pages to enhance campaign performance and improve Ad Quality Scores.