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Sarah Blake

@sarahblake

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Experienced Senior Paid Search Manager with a focus on PPC optimization.

United States

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What I'm looking for

I am looking for a role that allows me to leverage my PPC expertise while fostering collaboration and innovation in digital marketing strategies.

As a Senior Paid Search Manager with over a decade of experience, I have honed my skills in managing and optimizing PPC campaigns across various platforms, including Google Ads and Microsoft Advertising. My journey began at Hayneedle, Inc., where I was responsible for the search engine advertising of over 250 niche websites, maximizing marketing spend and driving significant ROI. My strategic approach led to a remarkable increase in click-through rates and a decrease in cost-per-click, showcasing my ability to deliver results that align with client goals.

Throughout my career, I have consistently supported clients by setting up and optimizing campaigns tailored to their specific objectives. At Intertwine Interactive, I successfully managed PPC for multiple clients, utilizing data-driven insights to enhance campaign performance. My expertise in ad copy development, keyword research, and ROI analysis has enabled me to craft compelling campaigns that resonate with target audiences. I thrive in collaborative environments, working closely with copywriters and web developers to ensure landing pages are optimized for PPC success.

Experience

Work history, roles, and key accomplishments

Senior Paid Search Manager

Intertwine Interactive

Sep 2021 - Jun 2025 (3 years 9 months)

Supported clients with their PPC in Google Ads and Microsoft Advertising, setting up campaigns aligned with client goals such as CPA and ROAS. Optimized campaigns daily through negatives, new keyword additions, and audience updates, while also writing ad copy for testing and reviewing keyword performance.

Google Ads Microsoft Ads Keyword Research ROI Analysis

Digital Marketing Specialist

Firespring, Inc.

Mar 2019 - Aug 2021 (2 years 5 months)

Provided Google Ads support for 10 clients, creating campaigns to achieve their lead goals and gathering necessary information for new account/campaign setups. Utilized SpyFu and Google Keyword Tool for keyword research, wrote ad copy, and managed lead generation and nonprofit accounts.

Google Ads SpyFu Lead Generation Nonprofit Marketing Vendor Management

PPC Specialist

Triangle Direct Media LLC

Sep 2018 - Mar 2019 (6 months)

Analyzed weekly performance reports to implement bidding changes and optimized campaigns to enhance CTR and conversion rates. This included refining keyword research, negatives, ad copy, landing pages, and ad group optimization, as well as preparing monthly reports on e-commerce performance.

CTR Optimization Conversion Rate Optimization Keyword Research Ad Copy Optimization Landing Page Optimization performance reporting

Senior Paid Search Manager

Intertwine Interactive

Jul 2014 - Apr 2018 (3 years 9 months)

Achieved a 53% increase in CTR and a 13% decrease in CPC within the first year of account restructuring. Created and measured over 26 million ads to refine terminology within each ad group, leveraging ad extensions to maximize paid ad quality score and SERP real estate.

CTR Optimization Ad Extensions Keyword Mining

Senior Paid Search Manager

Hayneedle, Inc.

Nov 2003 - Jul 2014 (10 years 8 months)

Directly managed search engine advertising for over 250 niche websites within the Indoor and Outdoor home furnishing e-Commerce store, maximizing marketing spend. Identified and implemented opportunities to increase site exposure and on-site conversion to meet ROI goals.

Search Marketing ROI Optimization Revenue Analysis Project Management