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Suruchi Gupta

@suruchigupta

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Data analyst with 4 years' FinTech and product analytics experience driving growth and recovery.

India

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What I'm looking for

I seek analyst roles where I can apply analytics, dashboarding, and cross-functional influence to optimize funnels, marketing ROI, and capital deployment.

I am a data analyst with ~4 years of experience in FinTech, consulting, and product analytics, focused on funnel optimization, performance marketing, and recovery analytics. I combine SQL, Power BI, and Tableau expertise with cohort, leakage and waterfall analyses to deliver measurable business impact.

My work has driven ₹275 Cr+ capital recovery, ~₹30L/quarter savings through budget shifts, a 28% uplift in campaign open rates, and 12%+ improvement in lead-to-disbursal conversion. I prioritize clear data storytelling, stakeholder collaboration, and actionable dashboards to influence product and business decisions.

Experience

Work history, roles, and key accomplishments

Current

Deputy Manager

Current

Lendingkart

May 2023 - Present (2 years 7 months)

Led performance marketing and funnel optimization initiatives that reduced CPD by 10% (~₹30L/quarter) and improved lead-to-disbursal conversion by 12%; conducted leakage RCAs on ~20K loan applications and enabled recovery/redirect of ₹275 Cr to co-lending partners.

SQL Power BI Tableau Funnel Analysis Performance Marketing Cohort Analysis

Consultant

Data Decoded

Sep 2022 - Apr 2023 (7 months)

Designed email and campaign analytics dashboards and optimized subject line strategies, driving a 28% uplift in open rates and savings of ~₹1.8L/month plus additional monthly savings via targeting improvements.

Power BI A B Testing Cohort Analysis SQL Dashboarding Campaign Optimization Data Storytelling

Data Analyst

Rupeek

Feb 2022 - Aug 2022 (6 months)

Performed channel and cohort analyses to optimize marketing spend, delivering ~₹16L savings; built Tableau dashboards to track value, volume, and leads across regions to support product stability and growth monitoring.

Tableau SQL Cohort Analysis Dashboarding Ad Hoc Reporting Marketing Analytics

Mechanical Design Engineer

RealCaad Engineering Pvt Limited

Sep 2018 - Dec 2021 (3 years 3 months)

Worked on mechanical design projects delivering engineering solutions across product development from 2018–2021, supporting manufacturing and design iterations.

Mechanical Engineering CAD Product Development Manufacturing Support Problem Solving

Education

Degrees, certifications, and relevant coursework

Rajiv Gandhi Proudyogiki Vishwavidyalaya

Bachelor of Engineering, Mechanical Engineering

2014 - 2018

Grade: 8.3 CGPA

Completed a Bachelor of Engineering in Mechanical Engineering with an 8.3 CGPA, covering core mechanical engineering subjects and project work from 2014 to 2018.