Suruchi Gupta
@suruchigupta
Data analyst with 4 years' FinTech and product analytics experience driving growth and recovery.
What I'm looking for
I am a data analyst with ~4 years of experience in FinTech, consulting, and product analytics, focused on funnel optimization, performance marketing, and recovery analytics. I combine SQL, Power BI, and Tableau expertise with cohort, leakage and waterfall analyses to deliver measurable business impact.
My work has driven ₹275 Cr+ capital recovery, ~₹30L/quarter savings through budget shifts, a 28% uplift in campaign open rates, and 12%+ improvement in lead-to-disbursal conversion. I prioritize clear data storytelling, stakeholder collaboration, and actionable dashboards to influence product and business decisions.
Experience
Work history, roles, and key accomplishments
Deputy Manager
Lendingkart
May 2023 - Present (2 years 7 months)
Led performance marketing and funnel optimization initiatives that reduced CPD by 10% (~₹30L/quarter) and improved lead-to-disbursal conversion by 12%; conducted leakage RCAs on ~20K loan applications and enabled recovery/redirect of ₹275 Cr to co-lending partners.
Consultant
Data Decoded
Sep 2022 - Apr 2023 (7 months)
Designed email and campaign analytics dashboards and optimized subject line strategies, driving a 28% uplift in open rates and savings of ~₹1.8L/month plus additional monthly savings via targeting improvements.
Data Analyst
Rupeek
Feb 2022 - Aug 2022 (6 months)
Performed channel and cohort analyses to optimize marketing spend, delivering ~₹16L savings; built Tableau dashboards to track value, volume, and leads across regions to support product stability and growth monitoring.
Mechanical Design Engineer
RealCaad Engineering Pvt Limited
Sep 2018 - Dec 2021 (3 years 3 months)
Worked on mechanical design projects delivering engineering solutions across product development from 2018–2021, supporting manufacturing and design iterations.
Education
Degrees, certifications, and relevant coursework
Rajiv Gandhi Proudyogiki Vishwavidyalaya
Bachelor of Engineering, Mechanical Engineering
2014 - 2018
Grade: 8.3 CGPA
Completed a Bachelor of Engineering in Mechanical Engineering with an 8.3 CGPA, covering core mechanical engineering subjects and project work from 2014 to 2018.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
Interested in hiring Suruchi?
You can contact Suruchi and 90k+ other talented remote workers on Himalayas.
Message SuruchiFind your dream job
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
