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Pallavi Dash

@pallavidash1

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Global events marketing manager at SAPAAD who generated hundreds of leads and 100+ webinar registrations.

India

Message

At SAPAAD, I built the India events marketing function from scratch, developing strategies and processes for exhibitions, trade shows, conferences, webinars and virtual events. Major industry events, including AAHAR, generated hundreds of leads, while a single-day activation at FFCC India 2026 facilitated 40+ in-person business meetings.

I planned, promoted and hosted B2B webinars that achieved 100+ registrations and 50%+ attendance. I also built partnerships with restaurant associations, industry bodies and hospitality institutions to strengthen market presence and support demand and pipeline growth.

Previously, at CYBLE, I drove 30%+ net new pipeline through multi-channel demand generation and led cybersecurity events and webinars that delivered 3x ROI. Across earlier roles in partnerships, client success and event marketing, I worked on campaigns and collaborations that improved brand visibility, customer acquisition and advertising ROI.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager – Global Events

Current

SAPAAD

Dec 2025 - Present (11 months)

Built and led Sapaad India's events marketing function from scratch, developing strategies for large-scale exhibitions, trade shows, conferences, and webinars. Generated hundreds of leads through major industry events and facilitated 40+ in-person business meetings in a single-day activation.

Event Strategy Trade Shows Exhibitions Webinars Lead Generation Partnerships Budgeting Vendor Management ROI Analysis B2B Marketing

Marketing Manager [Growth & Events]

CYBLE

Jun 2024 - Oct 2025 (1 year 4 months)

Drove 30%+ net new pipeline through multi-channel demand generation, including global events, webinars, podcasts, and full-funnel campaigns. Led cybersecurity events and webinars end-to-end, delivering 3x ROI and generating 25-40 MQLs per webinar.

Demand Generation Event Marketing Webinars Social Media Marketing Content Marketing Podcasting Lead Generation ROI Analysis HubSpot LinkedIn

Partnerships & Alliances Manager

EATCLUB BRANDS

Jan 2023 - May 2024 (1 year 4 months)

Led diverse alliance projects, managing monthly offline branding campaigns and building marketing strategies. Secured collaborations with Nestle, TATA Tetley, and Monster Energy, contributing to a 25% expansion in market reach.

Partnership Management Offline Marketing Performance Marketing Affiliate Marketing Branding Campaign Management ROI Improvement

Client Success Manager

EuRadicle Training India

Nov 2021 - Dec 2022 (1 year 1 month)

Managed training projects for Cisco, Deloitte, Ashiana, and P&G, improving client satisfaction by 15% and project efficiency by 20%. Developed client presentations, reports, and training materials, contributing to a 25% increase in client retention.

Client Management Project Management Training Presentation Skills Reporting Customer Retention

Marketing Lead & Partnership Manager

Wingding Events

Jan 2020 - Oct 2021 (1 year 9 months)

Led PR and integrated marketing campaigns for events with 1,000+ attendees, driving 20%+ attendance growth and 30% organic social media growth. Developed client marketing strategies, delivering a 25% increase in advertising ROI.

PR Integrated Marketing Event Marketing Social Media Marketing Client Strategy ROI Improvement