Open to opportunities

Amisha Mathur

@amishamathur

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Senior marketing leader scaling global conference brands and data-driven demand generation.

India

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What I'm looking for

I’m looking to lead global marketing strategy that scales conference portfolios and launches new IPs—using data-driven demand generation and strong marketing–sales alignment to deliver measurable revenue impact.

I’m a senior marketing leader with 13 years of professional experience driving global marketing strategy, brand growth, GTM execution, and revenue impact across B2B and B2C businesses. I’ve built and scaled marketing functions—most notably establishing and leading the Global Conference Marketing function for People Matters, owning strategy, planning, processes, execution, and performance across 15+ annual conferences.

I focus on launching new IPs and building data-driven systems that translate marketing into measurable outcomes. From expanding the India Impact House flagship IP and delivering Singapore and London editions to co-creating Humanscope (a podcast IP that led to a ₹2.5 Cr+ sales pipeline with 95% new YouTube subscriber growth), I align brand stewardship, PR/media initiatives, and sales alignment to drive lead generation and audience growth.

Experience

Work history, roles, and key accomplishments

Senior Manager - Strategic Convenings

MASH Project Foundation

May 2026 - Jun 2026 (1 month)

Expanded the India Impact House flagship IP, owning client-facing engagement while building internal team structure and operating processes. Planned and delivered the Singapore and London editions of the convenings.

Convenings IP Development Client Engagement Event Planning Team Building Marketing Operations Stakeholder Management

Manager - Marketing & Branding

People Matters

Mar 2022 - Nov 2025 (3 years 8 months)

Established and scaled the Global Conference Marketing function for a 15+ conference portfolio, owning strategy, planning, processes, execution, and performance across regions. Launched new IPs and digital brand properties, including Humanscope (₹2.5 Cr+ sales pipeline; 95% new YouTube subscriber growth), and achieved 100% cost savings in 2025 with 4X organic engagement growth and a 41% follower i

Marketing Strategy GTM & New IP Launches Demand Generation Digital growth PR

Senior Marketing Executive

The Economist Group

Aug 2017 - Mar 2022 (4 years 7 months)

Led end-to-end marketing strategy and execution for client-led conferences across EMEA, the Americas, Asia, and the Middle East, including clients such as Google, Masdar, JTI, and the UAE Government. Partnered cross-functionally to expand sponsorship pipelines, optimize content positioning, and amplify reach using marketing frameworks to track ROI and lead conversions.

Conference Marketing Marketing Strategy Sponsorship Pipeline Content Positioning Cross Functional Collaboration ROI Measurement Lead Conversion Marketing Analytics Client Management

Marketing Communication Specialist

National Instruments

Feb 2015 - Aug 2017 (2 years 6 months)

Planned and executed integrated product and conference marketing across India, Russia, Africa, and the Middle East with global, regional, and technical teams. Enabled marketing–sales alignment to improve MQL-to-SQL conversions and delivered 60%+ YoY growth in qualified leads through flagship initiatives such as NIDays and Defence & Aerospace Symposiums.

Product Marketing Marketing Communications Sales Enablement Content Strategy Demand Generation Cross Functional Execution Analytics Reporting

Intern – Marketing & Public Relations

MSL India

Jun 2014 - Aug 2014 (2 months)

Supported celebrity, influencer, and PR campaigns by managing talent and media stakeholders across brand storytelling and reputation management activities for entertainment and media clients.

Public Relations Influencer Marketing Talent Management Media Relations Brand storytelling Stakeholder Management Reputation Management

AdWords Risk Analyst

Google

Jun 2010 - Jul 2012 (2 years 1 month)

Performed data-driven analysis of advertiser accounts to detect fraud, assess advertiser risk, and improve product quality. Partnered with engineering and product teams to identify systemic vulnerabilities, improve detection algorithms, and enforce global policy compliance with 4-hour SLAs.

Risk Analysis Fraud Detection Policy Compliance Data Driven Investigations Cross Functional Collaboration

Education

Degrees, certifications, and relevant coursework

Symbiosis Institute of Media and Communication (SIMC)

Master of Business Administration (MBA), Communication Management

2013 - 2015

Completed an MBA in Communication Management at Symbiosis Institute of Media and Communication (SIMC), Symbiosis International University, from 2013 to 2015.