
Paige Lasser
@paigelasser
I lead integrated digital marketing operations, client delivery, and account growth.
What I'm looking for
At Rocket Agency, I lead marketing operations and campaign delivery across 16+ enterprise, government, retail, e-commerce and nonprofit accounts. I coordinate strategy, creative, SEO, paid media, social, email, analytics and development teams while owning timelines, budgets and client communication.
I’ve generated approximately $250k in additional revenue through account growth and helped lead a migration to a new project management system, designing workflows, documenting processes and supporting adoption. I also build reporting and dashboards with GA4, Google Tag Manager, Google Search Console and Looker Studio to find problems and improve performance.
I started in SEO, managing technical audits, content strategy, search behaviour analysis and organic growth at Jaywing Australia and Amire Strategic Digital Marketing. I enjoy turning complex marketing problems into clear plans through strategy workshops, planning sessions and senior stakeholder presentations.
I’ve also brought marketing, communications and events together at Ocean Impact Organisation, supporting people working to improve ocean health. I’m drawn to organisations doing work that matters, particularly where there is a connection to the natural world.
Experience
Work history, roles, and key accomplishments
• Lead marketing operations and campaign delivery across 16+ accounts spanning enterprise, government, retail, e-commerce and nonprofit organisations.
• Coordinate strategy, creative, SEO, paid media, social, EDM, analytics and development teams to deliver campaigns across multiple channels.
• Own campaign timelines, production workflows, budgets and client communication, keeping multiple projects
Managed digital marketing accounts across SEO, paid media, social, content, email and web.
• Owned client relationships, campaign delivery, reporting and project timelines across multiple accounts.
• Coordinated internal specialists across different disciplines to deliver integrated marketing campaigns.
• Built trusted relationships with senior client stakeholders and became the main point of cont
Managed SEO strategy and client relationships across multiple industries, combining technical SEO, content strategy, analytics and account management.
• Conducted technical audits and identified opportunities to improve organic visibility and performance.
• Developed SEO strategies based on search behaviour, competitive analysis and business objectives.
• Presented recommendations and performance
Delivered SEO strategy and implementation across a range of client accounts, with a focus on technical optimisation, content strategy, keyword research and organic performance.
• Conducted technical SEO audits and developed recommendations to improve search visibility.
• Analysed search behaviour, competitors and website performance to identify growth opportunities.
• Worked directly with clients
Worked for an ocean conservation nonprofit supporting founders, scientists and organisations working to improve ocean health.
• Managed marketing, communications and events across the organisation.
• Organised networking events, workshops and education programmes connecting founders, scientists and the broader ocean impact community.
• Managed email marketing, social media and digital communicatio
Graduate Student- Masters of Business, Marketing & Management
May 2018 - Jun 2020 (2 years 1 month)
Masters of Business, Double Specialisation in Marketing and Management
Top 10% of Cohort & Distinction Award
Graduate Student
Sydney Business School, University of Wollongong
May 2018 - Jun 2020 (2 years 1 month)
Pursued a Master of Business with double specialisation in Marketing and Management, achieving top 10% of cohort and Distinction Award.
Supported media planning and campaign delivery across Woolworths Group brands, coordinating activity across internal teams, agencies and media partners.
• Managed campaign timelines, reporting and communications across multiple stakeholders.
• Supported digital media activity and performance analysis to help improve campaign outcomes.
Marketing and Operations Specialist
Media Talent Management | Rival Sports Management
Sep 2019 - Feb 2020 (5 months)
Managed marketing and operational activity for a talent management business, supporting brand development, digital marketing, client relationships and day to day business operations.
• Coordinated marketing activity, content and communications across multiple stakeholders.
• Supported business operations and client relationships in a fast paced environment.
Supported the day to day operations of the Apple Genius team, coordinating customer appointments, technical support workflows and communication between customers and technical specialists.
• Managed high volumes of customer interactions while maintaining a strong focus on service and experience.
• Coordinated teams and priorities in a fast paced retail environment.
Managed recruitment processes across the technology sector, building relationships with candidates and clients and coordinating multiple searches simultaneously.
• Managed stakeholder relationships, interviews, candidate pipelines and recruitment processes from initial brief through to placement.
• Developed a strong understanding of client requirements and translated complex technical briefs into
Provided technical support and customer service across Apple products, troubleshooting complex issues and helping customers understand technical solutions.
• Diagnosed problems, explained solutions clearly and built strong customer relationships.
• Worked collaboratively with technical and retail teams to deliver a consistent customer experience.
Provided technical support and customer service for Apple products, troubleshooting issues and assisting customers.
Provided product expertise and customer service in a retail environment, assisting customers with Apple products.
Head Receptionist and Administrative Assistant
Jan 2010 - Jun 2012 (2 years 5 months)
Managed front of house operations and administrative processes in a busy healthcare environment, coordinating patients, staff and day to day operational requirements.
Education
Degrees, certifications, and relevant coursework
Sydney Business School, University of Wollongong
Master of Business, Management and Marketing
2018 - 2020
UC Santa Barbara
Bachelor of Arts (B.A.)
2012 - 2016
Psychology major, applied psychology minor.
University of California, Santa Barbara
Bachelor of Arts, Psychology
2012 - 2016
Bachelor of Arts with a major in Psychology and a minor in Applied Psychology.
CEA Florence
2014 - 2014
I studied abroad in Florence, Italy for 4 months
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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