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Paige LasserPL
Looking for a job

Paige Lasser

@paigelasser

I lead integrated digital marketing operations, client delivery, and account growth.

Australia
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What I'm looking for

I’m looking for work where I can lead complex marketing delivery, build useful data-led strategies and support organisations doing something that matters, particularly those connected to the natural world. I’m open to relocation for the right opportunity.

At Rocket Agency, I lead marketing operations and campaign delivery across 16+ enterprise, government, retail, e-commerce and nonprofit accounts. I coordinate strategy, creative, SEO, paid media, social, email, analytics and development teams while owning timelines, budgets and client communication.

I’ve generated approximately $250k in additional revenue through account growth and helped lead a migration to a new project management system, designing workflows, documenting processes and supporting adoption. I also build reporting and dashboards with GA4, Google Tag Manager, Google Search Console and Looker Studio to find problems and improve performance.

I started in SEO, managing technical audits, content strategy, search behaviour analysis and organic growth at Jaywing Australia and Amire Strategic Digital Marketing. I enjoy turning complex marketing problems into clear plans through strategy workshops, planning sessions and senior stakeholder presentations.

I’ve also brought marketing, communications and events together at Ocean Impact Organisation, supporting people working to improve ocean health. I’m drawn to organisations doing work that matters, particularly where there is a connection to the natural world.

Experience

Work history, roles, and key accomplishments

Rocket Agency logoRA
Current

Senior Digital Marketing Account Manager

Oct 2025 - Present (11 months)

• Lead marketing operations and campaign delivery across 16+ accounts spanning enterprise, government, retail, e-commerce and nonprofit organisations.
• Coordinate strategy, creative, SEO, paid media, social, EDM, analytics and development teams to deliver campaigns across multiple channels.
• Own campaign timelines, production workflows, budgets and client communication, keeping multiple projects

Rocket Agency ® logoRA

Digital Marketing Account Manager

Oct 2022 - Oct 2025 (3 years)

Managed digital marketing accounts across SEO, paid media, social, content, email and web.
• Owned client relationships, campaign delivery, reporting and project timelines across multiple accounts.
• Coordinated internal specialists across different disciplines to deliver integrated marketing campaigns.
• Built trusted relationships with senior client stakeholders and became the main point of cont

Jaywing Australia logoJA

SEO Account Manager

Jul 2021 - Oct 2022 (1 year 3 months)

Managed SEO strategy and client relationships across multiple industries, combining technical SEO, content strategy, analytics and account management.
• Conducted technical audits and identified opportunities to improve organic visibility and performance.
• Developed SEO strategies based on search behaviour, competitive analysis and business objectives.
• Presented recommendations and performance

Amire Strategic Digital Marketing logoAM

SEO Specialist

Jun 2020 - Jul 2021 (1 year 1 month)

Delivered SEO strategy and implementation across a range of client accounts, with a focus on technical optimisation, content strategy, keyword research and organic performance.
• Conducted technical SEO audits and developed recommendations to improve search visibility.
• Analysed search behaviour, competitors and website performance to identify growth opportunities.
• Worked directly with clients

Ocean Impact Organisation logoOO

Marketing Communications Specialist

Jan 2020 - Jul 2021 (1 year 6 months)

Worked for an ocean conservation nonprofit supporting founders, scientists and organisations working to improve ocean health.
• Managed marketing, communications and events across the organisation.
• Organised networking events, workshops and education programmes connecting founders, scientists and the broader ocean impact community.
• Managed email marketing, social media and digital communicatio

Sydney Business School, University of Wollongong logoSW

Graduate Student- Masters of Business, Marketing & Management

May 2018 - Jun 2020 (2 years 1 month)

Masters of Business, Double Specialisation in Marketing and Management
Top 10% of Cohort & Distinction Award

SW

Graduate Student

Sydney Business School, University of Wollongong

May 2018 - Jun 2020 (2 years 1 month)

Pursued a Master of Business with double specialisation in Marketing and Management, achieving top 10% of cohort and Distinction Award.

Woolworths Group logoWG

Media Coordinator

Feb 2020 - Apr 2020 (2 months)

Supported media planning and campaign delivery across Woolworths Group brands, coordinating activity across internal teams, agencies and media partners.
• Managed campaign timelines, reporting and communications across multiple stakeholders.
• Supported digital media activity and performance analysis to help improve campaign outcomes.

MM

Marketing and Operations Specialist

Media Talent Management | Rival Sports Management

Sep 2019 - Feb 2020 (5 months)

Managed marketing and operational activity for a talent management business, supporting brand development, digital marketing, client relationships and day to day business operations.
• Coordinated marketing activity, content and communications across multiple stakeholders.
• Supported business operations and client relationships in a fast paced environment.

Apple logoAP

Genius Administrator

Sep 2018 - Sep 2019 (1 year)

Supported the day to day operations of the Apple Genius team, coordinating customer appointments, technical support workflows and communication between customers and technical specialists.
• Managed high volumes of customer interactions while maintaining a strong focus on service and experience.
• Coordinated teams and priorities in a fast paced retail environment.

Continuum Recruitment Pty Ltd logoCL

IT Recruitment Consultant

Oct 2017 - Sep 2018 (11 months)

Managed recruitment processes across the technology sector, building relationships with candidates and clients and coordinating multiple searches simultaneously.
• Managed stakeholder relationships, interviews, candidate pipelines and recruitment processes from initial brief through to placement.
• Developed a strong understanding of client requirements and translated complex technical briefs into

Apple logoAP

Lead Technical Expert

Apr 2017 - Oct 2017 (6 months)

Provided technical support and customer service across Apple products, troubleshooting complex issues and helping customers understand technical solutions.
• Diagnosed problems, explained solutions clearly and built strong customer relationships.
• Worked collaboratively with technical and retail teams to deliver a consistent customer experience.

Apple logoAP

Technical Specialist

Jun 2016 - Apr 2017 (10 months)

Provided technical support and customer service for Apple products, troubleshooting issues and assisting customers.

Apple logoAP

Product Specialist

Feb 2015 - Jun 2016 (1 year 4 months)

Provided product expertise and customer service in a retail environment, assisting customers with Apple products.

Education

Degrees, certifications, and relevant coursework

SW

Sydney Business School, University of Wollongong

Master of Business, Management and Marketing

2018 - 2020

UB

UC Santa Barbara

Bachelor of Arts (B.A.)

2012 - 2016

Psychology major, applied psychology minor.

University of California, Santa Barbara logoUB

University of California, Santa Barbara

Bachelor of Arts, Psychology

2012 - 2016

Bachelor of Arts with a major in Psychology and a minor in Applied Psychology.

CF

CEA Florence

2014 - 2014

I studied abroad in Florence, Italy for 4 months

Tech stack

Software and tools used professionally

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