Open to opportunities

T User

@tuser6

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Senior content strategist and copywriter specializing in AEO, SEO, and brand voice.

Canada

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What I'm looking for

I want a senior content role leading strategy, editorial systems, and SEO-driven content; opportunities to scale teams, govern AI workflows, and produce compliant, high-impact brand copy.

I am a senior content strategist and copywriter with 10+ years crafting content systems across digital and print. I lead editorial strategy, own global brand voice, and produce regulatory-compliant copy for high-stakes enterprise and consumer brands.

At Eminence Organic Skin Care I serve as sole copywriter, managing product naming, packaging copy, and high-volume ecommerce production while leading SEO and pillar/cluster content architecture. I run CMS publishing workflows in Salesforce CMS and WordPress and manage freelancer teams.

My agency and editorial background includes content marketing leadership, sponsored-content coordination and journalism for business and tech outlets. I have authored partnership assets for Microsoft, Adobe and Bing and developed brand books, messaging frameworks and long-form content.

I govern AI-assisted content workflows and prompt standards, and hold certifications in SEO and Google Analytics. I seek roles where I can lead content strategy, scale editorial systems, and mentor teams to deliver measurable organic growth.

Experience

Work history, roles, and key accomplishments

Current

Content Strategist

Current

Eminence Organic Skin Care

Sep 2020 - Present (5 years 4 months)

Own global editorial leadership and brand voice across print and digital channels as sole copywriter; led SEO and data-driven content strategy and managed freelance teams to deliver high-volume ecommerce, packaging, and marketing copy.

Content Strategy Brand Voice WordPress Copywriting Packaging Copy Team Management

Content Marketing Manager

Advesa Digital

Dec 2019 - Sep 2020 (9 months)

Led content strategy and editorial planning for B2B and B2C clients, defined SEO-led content approaches, managed writers and freelancers, and delivered integrated campaigns across design, sales, and accounts.

Content Strategy SEO Campaign Execution Team Coordination

Editor & Content Coordinator

Private Media

Jan 2016 - Dec 2019 (3 years 11 months)

Published editorial content across multiple outlets, wrote news and feature articles, and coordinated sponsored content and client-facing assets for partners including Microsoft, Adobe and Bing.

Editorial Interviewing

Education

Degrees, certifications, and relevant coursework

The University of Melbourne

Master of Publishing, Editing & Creative Writing, Publishing, Editing & Creative Writing

Completed a Master of Publishing, Editing & Creative Writing focusing on publishing practices, editorial processes, and creative writing techniques.

The University of Melbourne

Bachelor of Arts, Creative Writing & Psychology

Completed a Bachelor of Arts with a double major in Creative Writing and Psychology, developing skills in writing, research, and psychological theory.