oyinda fash

Owned digital marketing, brand voice, and online visibility for an imported consumer retail goods brand, contributing to 5% revenue growth. Managed online store experience and product catalog to tell a consistent brand story and drive repeat sales.

Directed brand messaging and multi-channel marketing campaigns that grew platform user base by 15%. Led corporate brand-partnership projects with inDrive and Redcare HMO, expanding audience reach by over 200% and driving 1,000+ new and returning users month-over-month.

Partnered with the Product Owner to manage backlog, prioritize features, and coordinate sprint planning for a medical technology application. Translated stakeholder and user feedback into clear development tasks, improving team communication and workflow efficiency by 50%.

Led the digital marketing department, managing a budget of up to ₦15 million per quarter and directing cross-functional creative teams across business units. Drove brand awareness campaigns that generated 3,000+ additional third-party motor insurance sales through the website.

Planned brand communications strategy and ran targeted email marketing campaigns to attract new prospects. Grew sales revenue by 20% through precise digital message targeting and lead-generation campaigns.

Managed the hotel's online presence and digital brand image across booking channels and local search listings, driving a 7% increase in bookings. Ran paid advertising and email communications to promote offers, restaurant deals, and seasonal events.

Built and ran the weekly content and communications calendar across social platforms, growing followers by 20% and exceeding end-of-year targets. Wrote captions, designed visuals, and filmed short-form videos communicating product benefits directly to the audience.

Bachelor of Arts in Guidance and Counselling from the University of Ibadan, completed in 2017.