Open to opportunities

Otieno Odeny

@otienoodeny

Message

Sales and marketing leader driving demand generation and predictable revenue for B2B SaaS and regulated industries.

Canada

Message

What I'm looking for

I seek roles leading demand-generation and GTM programs where I can combine RevOps, ABM, and sales enablement to scale pipeline, shorten cycles, and drive predictable revenue.

I am a marketing and sales leader with 5+ years designing and executing scalable go-to-market engines for SaaS, B2B, and regulated industries including Agri-Tech, Real Estate, Logistics and Manufacturing. I have a track record of building multi-channel growth programs (outbound, inbound, ABM, paid media), implementing RevOps and CRM optimizations, and generating measurable pipeline lift and revenue.

At recent roles I launched multi-step outbound campaigns that increased qualified pipeline by 40%+, implemented tools that reduced call time-to-connect by 60%, and built HubSpot funnel dashboards to improve MQL→SQL conversion and drive $50K+ annual revenue growth. I blend data-driven frameworks with sales enablement to accelerate conversion and improve retention.

Experience

Work history, roles, and key accomplishments

Current

Demand Generation Manager

Current

WhereiPark

Jun 2024 - Present (1 year 9 months)

Designed and launched multi-step outbound and multi-channel campaigns for parking and construction sectors, increasing qualified pipeline by 40%+ and reducing call time-to-connect by 60% via power dialer implementation.

Demand Generation ABM Outbound Calling HubSpot Paid Media Funnel Optimization

Current

Account Executive

Current

WhereiPark

Mar 2024 - Present (2 years)

Managed enterprise accounts and forged partnerships with real estate owners to optimize parking capacity solutions, driving $50K+ annual revenue growth and improving customer retention through proactive account management.

Enterprise Sales Account Management Partnership Development CRM Sales Enablement Negotiation Customer Retention

Marketing Manager

Martal Group

Mar 2022 - Mar 2024 (2 years)

Directed full-cycle GTM programs for SaaS, Agri-Tech, and manufacturing clients, boosting MQL/SQL volume 30%+ QoQ and achieving a 2.1x increase in conversion rates through multi-channel ABM and paid campaigns.

GTM Strategy ABM Marketing Automation Data & Analytics Funnel Optimization Paid Media Sales Enablement

Account Executive

Ourcrowd

Jan 2021 - Mar 2022 (1 year 2 months)

Sourced and closed U.S. investors across private equity offerings, generating $1M within two months and owning full sales cycle from prospecting to closing using CRM-driven engagement tracking.

Investor Relations Prospecting Negotiation CRM Sales Closing Sales Strategy Pipeline Management

Education

Degrees, certifications, and relevant coursework

McMaster University

Bachelor of Arts, Political Science

2013 - 2017

Activities and societies: McMaster Marauders Football (Defensive Back), Men's Rugby, DeGroote Finance Association, Investment Council Portfolio Manager

Studied Political Science and Finance while participating in varsity football and rugby and student finance organizations between 2013 and 2017.