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othmane rafia

@othmanerafia

I drive enterprise growth through market strategy, partnerships, and full-cycle business development.

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What I'm looking for

I'm looking to drive market expansion, enterprise partnerships, and full-cycle commercial growth, using data-led strategy and cross-functional collaboration in international markets.

At Keeta, I close enterprise F&B partnerships and lead go-to-market execution across Lusail, from prospecting through merchant activation.

In my first months, I helped generate approximately 700K QAR GMV and 13K+ orders, onboarded 70+ premium merchants, and secured a 500K QAR enterprise contract. I use market analysis, stakeholder management, and tailored commercial proposals to improve merchant performance.

Previously, I led EMEA and Asia sales at COSMETIKLAB LABORATOIRES, building strategic white-label fulfilment partnerships with cosmetic brands and expanding visibility through client meetings and expos. At HAIR YOGA LTD, I developed client-acquisition strategies, improved sales workflows, and trained teams on outreach.

My decade with Qatar Airways strengthened my ability to serve international clients, communicate across cultures, and build trusted relationships. I bring business administration, supply chain, and petroleum engineering education to commercial growth work.

Experience

Work history, roles, and key accomplishments

Keeta logoKE
Current

Senior Business Developer

Jun 2025 - Present (1 year 3 months)

Conducted comprehensive market analysis and stakeholder management to close multiple enterprise F&B brands within first 60 days, increasing Lusail market presence by 40%. Designed and executed go-to-market strategy through cross-functional collaboration with product, operations, and marketing teams, overseeing the full sales lifecycle from prospecting through merchant activation. Generated ~700K Q

Qatar Airways logoQA

Flight Attendant

Jan 2015 - Jan 2025 (10 years)

Delivered premium service to high net worth international clientele through exceptional communication skills and service excellence. Leveraged advanced communication skills to build strong relationships with senior clients across diverse cultures.

COSMETIKLAB LABORATOIRES logoCL

Sales Director (EMEA + ASIA)

Apr 2021 - Apr 2024 (3 years)

In my role as Sales Director at COSMETIKLAB LABORATOIRES, I was responsible for establishing strategic white label fulfilment partnerships with cosmetic brands in the EMEA and Asian markets. By attending expos and meeting new clients, I successfully expanded our business opportunities and increased brand visibility in the industry.

HAIR YOGA LTD logoHL

Sales Manager

Apr 2016 - Mar 2020 (3 years 11 months)

• Developed new client acquisition strategies and trained new team members on effective client outreach techniques at expos and through emails.
• Implemented innovative approaches to attract and retain clients, resulting in a significant increase in client base and revenue.
• Collaborated with cross-functional teams to optimize sales processes and drive business growth.

Education

Degrees, certifications, and relevant coursework

RU

Rutgers University

Associate's degree, Logistics, Materials, and Supply Chain Management

2025 - 2025

LE

L&T EduTech

Engineer's Degree, Petroleum Engineering with AI Applications

2024 - 2025

Oil & Gas Operations • Drilling Fundamentals • Reservoir Basics

LE

L&T EduTech

Petroleum Engineering with AI Applications

Issued Apr 2025

RU

Rutgers University

Supply Chain Analytics

Issued Feb 2025

LE

L&T EduTech

Hydrocarbon Exploration and Production

Issued Apr 2025

LE

L&T EduTech

AI & ML Applications in Oil and Gas Industry

Issued Mar 2025

LE

L&T EduTech

Natural Gas Production and Processing

Issued Apr 2025

LE

L&T EduTech

From Wellhead to Refinery: Midstream Oil and Gas Processing

Issued Apr 2025

DE

Duke University Nicholas School of the Environment

Oil & Gas Industry Operations and Markets

Issued Apr 2025

UM

UMONS

Bachelor of Business Administration, International Business

2011 - 2014

Marketing • Management

Tech stack

Software and tools used professionally

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