
othmane rafia
@othmanerafia
I drive enterprise growth through market strategy, partnerships, and full-cycle business development.
What I'm looking for
At Keeta, I close enterprise F&B partnerships and lead go-to-market execution across Lusail, from prospecting through merchant activation.
In my first months, I helped generate approximately 700K QAR GMV and 13K+ orders, onboarded 70+ premium merchants, and secured a 500K QAR enterprise contract. I use market analysis, stakeholder management, and tailored commercial proposals to improve merchant performance.
Previously, I led EMEA and Asia sales at COSMETIKLAB LABORATOIRES, building strategic white-label fulfilment partnerships with cosmetic brands and expanding visibility through client meetings and expos. At HAIR YOGA LTD, I developed client-acquisition strategies, improved sales workflows, and trained teams on outreach.
My decade with Qatar Airways strengthened my ability to serve international clients, communicate across cultures, and build trusted relationships. I bring business administration, supply chain, and petroleum engineering education to commercial growth work.
Experience
Work history, roles, and key accomplishments
Conducted comprehensive market analysis and stakeholder management to close multiple enterprise F&B brands within first 60 days, increasing Lusail market presence by 40%. Designed and executed go-to-market strategy through cross-functional collaboration with product, operations, and marketing teams, overseeing the full sales lifecycle from prospecting through merchant activation. Generated ~700K Q
Worked as Business Development at Keeta.
Worked as In Flight Crew at Qatar Airways.
Delivered premium service to high net worth international clientele through exceptional communication skills and service excellence. Leveraged advanced communication skills to build strong relationships with senior clients across diverse cultures.
In my role as Sales Director at COSMETIKLAB LABORATOIRES, I was responsible for establishing strategic white label fulfilment partnerships with cosmetic brands in the EMEA and Asian markets. By attending expos and meeting new clients, I successfully expanded our business opportunities and increased brand visibility in the industry.
• Developed new client acquisition strategies and trained new team members on effective client outreach techniques at expos and through emails.
• Implemented innovative approaches to attract and retain clients, resulting in a significant increase in client base and revenue.
• Collaborated with cross-functional teams to optimize sales processes and drive business growth.
Education
Degrees, certifications, and relevant coursework
Rutgers University
Associate's degree, Logistics, Materials, and Supply Chain Management
2025 - 2025
L&T EduTech
Engineer's Degree, Petroleum Engineering with AI Applications
2024 - 2025
Oil & Gas Operations • Drilling Fundamentals • Reservoir Basics
L&T EduTech
Petroleum Engineering with AI Applications
Issued Apr 2025
Rutgers University
Supply Chain Analytics
Issued Feb 2025
L&T EduTech
Hydrocarbon Exploration and Production
Issued Apr 2025
L&T EduTech
AI & ML Applications in Oil and Gas Industry
Issued Mar 2025
L&T EduTech
Natural Gas Production and Processing
Issued Apr 2025
L&T EduTech
From Wellhead to Refinery: Midstream Oil and Gas Processing
Issued Apr 2025
Duke University Nicholas School of the Environment
Oil & Gas Industry Operations and Markets
Issued Apr 2025
UMONS
Bachelor of Business Administration, International Business
2011 - 2014
Marketing • Management
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Skills
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